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Apple avoided mentioning AI at WWDC, instead referring to machine learning and transformers while describing features; M2 Ultra was touted for training models

Apple prefers using “machine learning,” or just having AI work in the background.  —  Amid notable new products …

Ars Technica Benj Edwards

Discussion

  • @mreflow Matt Wolfe on x
    If you want to speed-run today's 2-hour+ Apple WWDC keynote presentation, I made a SuperCut with all the main announcements (with some additional focus on the Apple Vision Pro). They said AI exactly 0 times during the entire presentation (they used “machine learning” instead) [vi…
  • @ecommerceshares @ecommerceshares on x
    Apple didn't say the word AI a single time during the whole 2 hour+ WWDC presentation. They said “prompts”, “on device machine learning”, “machine learnings models” and “transformer-powered” when describing new AI features. But not AI. Not once. No hype. Just pure product. 🍎
  • @hsakatrades @hsakatrades on x
    Apple WWDC AI word count: 0
  • @localghost Aaron Ng on x
    More AI / transformer mentions from Apple at WWDC: - iOS autocorrect has always been ML powered, but Craig mentions keyboard in iOS 17 is now “transformer powered” - iOS dictation is now also “transformer powered” [image]
  • @rustybrick Barry Schwartz on x
    Yep, the lack of saying AI was clearly a strategic move by Apple at the #WWDC event https://twitter.com/...
  • @drjimfan @drjimfan on x
    Watching WWDC, Apple actually implements the LLM-powered keyboard I mentioned 3 mo ago! The native Transformer model runs inference on-device, and learns your typing patterns. Maybe it's done by LoRA at night? https://twitter.com/... [image]
  • @alexeheath Alex Heath on x
    I am taking notes of this in our liveblog. Apple is purposefully sticking to “machine learning” vs. AI which is definitely a choice https://www.theverge.com/... https://twitter.com/...
  • @film_girl @film_girl on x
    “Transformer-based” in the keyboard. First LLM mention. Everyone take a drink. #WWDC
  • @markgurman Mark Gurman on x
    Not sure why anyone thought there would be an AI focus today... https://twitter.com/...