Chartbeat data for 1,350 publishers: Twitter referral traffic fell from 1.9% in April 2018 to 1.2% in April 2023; medium-sized publishers' traffic dropped 40%
Most businesses are still a long ways off from getting this. Barely anyone clicks off social to read your article. Give them the meat of it IN Your post. Social media is about getting 👀 and building awareness- NOT about the number of clicks you drive to your website https://twitt…
Between this and a smaller reach unless you pay for Twitter Blue (paying gets you a 2-4x reach boost), it's sad to see Twitter's dwindling influence. My PR career and community would look very different without it at its channel peak. https://twitter.com/...
Twitter sends ~40% less traffic than 5yrs ago: https://pressgazette.co.uk/... Facebook isn't far behind, falling significantly as well. Who's picking up the slack? “Direct,” (code for mostly dark traffic), email, and, real talk, nobody. Welcome to the zero-click world. [image]
Twitter's shrinking role as traffic source for news publishers revealed 📉 Twitter referral traffic to publishers has fallen from 1.9% of all traffic in April 2018 to 1.2% five years later in April this year. Most major sites have seen Twitter referrals decline since Elon Musk... …