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TEXXR

Chronicles

The story behind the story

days · browse · Enter similar · o open

Both AMD's $269 Radeon RX 7600 and Nvidia's $399 RTX 4060 Ti disappoint for 1440p gaming, working better at 1080p, but still offer good performance at the price

I wish 1440p GPUs were more mainstream after years of 1080p dominance. … I'm disappointed.

The Verge Tom Warren

Context & Ripple Effects

The review exposes a gap between affordable graphics cards and the 1440p target: Nvidia's earlier $599 RTX 4070 was positioned as a solid 1440p option, leaving a substantial price step below it.

Subsequent AMD coverage points to product segmentation rather than a quick resolution: the RX 7700 XT and 7800 XT targeted 1440p while noting that older cards could still be sufficient, and AMD later refreshed the RX 7600 line with a 7600 XT marketed for 1440p.

First-order effects

  • AMD's RX 7600 and Nvidia's RTX 4060 Ti are effectively framed as 1080p-value options for buyers at $269 and $399, rather than dependable 1440p upgrades.
  • Gamers shopping specifically for 1440p performance must either accept more limited results at these price points or move to a higher product tier.

Second-order effects

  • The weak 1440p positioning makes higher-tier cards, including the RTX 4070 at $599, more relevant comparison points despite their higher entry price.
  • AMD has added pressure to distinguish its next tier on 1440p performance, a positioning later reflected in the RX 7700 XT and 7800 XT launch coverage.

Third-order effects

  • If this tiering persists, 1440p capability will remain a differentiator reserved for pricier GPU segments while mainstream cards compete primarily on 1080p value.
  • That split could lengthen replacement cycles for owners of older GPUs that already meet buyers' practical performance needs, as later RX 7700/7800 XT coverage suggested.

The trend: The story is one data point in the widening segmentation of consumer GPUs, where mainstream pricing does not necessarily buy a clear step up to 1440p gaming.

Discussion

  • @nash076 @nash076 on x
    The screwed up thing about the RTX 4060 Ti: in my estimations on how it would effect the market, I expected it to have performance better than an RTX 3070. Instead, at $400 it's barely any better than the RTX 3060 Ti which launched at the same price. https://www.youtube.com/...
  • @tomwarren Tom Warren on x
    I've been testing Nvidia's RTX 4060 Ti and AMD's RX 7600 over the past week. It's super disappointing that neither AMD or Nvidia offer solid 1440p mainstream options for this latest generation of GPUs. We're stuck in a 8GB of VRAM 1080p past. My thoughts: https://www.theverge.com…