Coresight: US livestream shopping sales could hit $32B in 2023; PitchBook: investors poured $380M+ into US live shopping companies in 2022, up from $36M in 2020
Poshmark is one of many companies trying to break into the U.S. live shopping market, where people buy and sell products in real time over video. Live shopping is a huge hit in China, but American consumers have yet to take to it in the same way. https://www.nytimes.com/...
“We believe shopping is not just about transaction. It's about experience,” the chief executive of the live shopping start-up ShopShops, tells @JordynJournals and @KalleyHuang. Live shopping can simulate “an offline shopping experience online,” she added. https://www.nytimes.com/…
Livestream shopping seems to finally be making its way over to the U.S. @KalleyHuang and I took a look at this emerging trend and the various ways companies like Poshmark, TikTok and Amazon are trying to make it a thing for US shoppers https://www.nytimes.com/...
“There's just an insane level of excitement that we have seen...In a very few short months, they're proving that this form of live shopping works.” @Poshmarkapp Co-founder & CEO @marrc discusses Posh Shows with @nytimes: https://www.nytimes.com/...