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The story behind the story

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How Google's attempt to create a better, faster mobile web for media companies with the AMP standard ended up ruining publishers' trust in the internet giant

David Pierce / The Verge :

The Verge David Pierce

Discussion

  • @tariqkrim @tariqkrim on x
    Here in 2023, AMP seems to have faded away. Most publishers have started dropping support, and even Google doesn't seem to care much anymore. Told you so a few years back it would end like that @filloux. https://www.theverge.com/...
  • @rustybrick Barry Schwartz on x
    I think every SEO and publisher saw the writing on the wall with Google AMP... https://twitter.com/...
  • @emilybell Emily Bell on x
    Fantastic take down of AMP by Verge - Google's own ‘pivot to video’ type trick pulled on publishes...
  • @jason_kint Jason Kint on x
    “AMP succeeded spectacularly. Then it failed. And to anyone looking for a reason not to trust the biggest company on the internet, AMP's story contains all the evidence you'll ever need.” 1/3 https://www.theverge.com/...