Elon Musk has latched onto “unregretted user-minutes”, an undefined metric for measuring Twitter's success, after taking issue with mDAUs during the takeover
Six months into running the social-media company, the billionaire is talking about his own metric of success
Wall Street Journal Tim Higgins
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- Home/ Companies / News/ Elon Musk Wants You on Twitter. He Hopes You Don't Regret It. Livemint · Tim Higgins
Discussion
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@teddunne
Ted
on x
@Techmeme @timkhiggins Look, I regret a lot of bad choices I make. Twitter is just one of them.
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@chadomalley
@chadomalley
on x
@Techmeme @timkhiggins So basically Elon is measuring success by how much people *don't* regret using this app. Somehow he invented a metric that positions his platform in an even worse light.
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@uticaeric
Eric L. Robinson
on x
“Unregretted user minutes” sounds like something from Entertainment 720. https://twitter.com/... https://twitter.com/...
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@edzitron
Ed Zitron
on x
Mr. Knob https://twitter.com/... https://twitter.com/...
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@ladyjimrockford
Gwen Pepperoni
on x
Much like Santa Claus or Barry Bostwick, I don't believe that unregretted user-minutes exist. https://twitter.com/...
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@davenandes
@davenandes
on x
In my experience, advertisers love using metrics that can only apply to one platform https://twitter.com/...
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@crulge
@crulge
on x
nearly anyone who's ever worked in analytics has had a boss who's asked them to invent a new metric because the old one didn't give them the results they wanted https://twitter.com/...
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@wsj
@wsj
on x
When it comes to judging the new Twitter, Elon Musk has created his own measurement of success: unregretted user-minutes https://www.wsj.com/...
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@louisathelast
Louisa
on x
Well as a nearly 15 year heavy user of Twitter I can say that 90+% of my minutes on this app are regretted https://twitter.com/...
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@lachesispsysucc
@lachesispsysucc
on x
I have regretted every minute I've spent on this website since he took over. That's barely an exaggeration https://twitter.com/...
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@fifteencolors
@fifteencolors
on x
@Techmeme @timkhiggins lmao “I've turned twitter into a clown show so imma make shit up”
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@automaticzen
M.H. Williams
on x
How does he know if we haven't regretted the minutes? https://twitter.com/...
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@davideastuk
David East
on x
I regret every minute i spend on here https://twitter.com/...
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@martinsfp
@martinsfp
on x
He should focus on growing the number of minutes per day he doesn't regret buying Twitter. https://twitter.com/...