Amazon is working on AI tools to generate photos and videos for merchants' ad campaigns on its platform, as the company seeks to build a broader ad business
Amazon is building a team to work on artificial intelligence tools that will generate photos and videos for merchants to use … Tweets: @glenngabe , @theo_wayt , @refocusedmedia , and @coryweinberg Tweets: Glenn Gabe / @glenngabe : Seems like AI is going to take on the time-intensive role of building creative (G, Meta, & now Amazon are working on this) -> Amazon is working on AI tools to generate photos & videos for merchants' ad campaigns on its platform as it builds broader ad biz https://www.theinformation.com/ ... https://twitter.com/... Theo Wayt / @theo_wayt : Scoop: The ads you see on Amazon could soon be made by AI. Amazon is building generative AI tools that will create photos and videos for advertisers, part of an effort to broaden its ad business and sustain growth, I report for @theinformation https://www.theinformation.com/ ... Larry Wright / @refocusedmedia : Welp. It's already happening, your options as a working creative—which are tenuous and difficult already—are going to be threatened one by one by this AI garbage and the corporate losers in charge. Ads & marketing are the easiest and obvious first choice. https://twitter.com/... Cory Weinberg / @coryweinberg : finally, someone in AI thought of the marketers. https://twitter.com/...