Discussion

• @LukaszOlejnik@mastodon.social Lukasz Olejnik on mastodon

  It's here.  Google to use generative AI to make on-the-fly ads.  This thing could generate tailored ads on the bidding/auction phase.  Making transparency very complex, not mentioning data protection, cybersecurity, disinformation. …

• @ruslantrad Ruslan Trad on x

  Waiting to see how authoritarian players who don't have regulators over their heads will use this feature in the near future. Ads and ad platforms are one way to push ideas and disinformation. Sometimes even Google can't detect in time bad behaviour. https://www.ft.com/...

• @johnreedwrites John Reed on x

  'One person familiar with Google's presentation said they were worried the tool could spread misinformation, since text produced by AI chatbots can confidently state falsehoods: “It is optimised to convert new customers and has no idea what the truth is."' https://www.ft.com/...

• @paul__walsh Paul Walsh on x

  That's more like it. Snake oil will always be snake oil. Google adding true value. https://twitter.com/...

• @cristinacriddle Cristina Criddle on x

  SCOOP: Google will add its new generative AI to its advertising in the coming months, telling advertisers it “unlocks a world of creativity”. The tech will be able to create sophisticated ad campaigns https://www.ft.com/...

• @lukolejnik Lukasz Olejnik on x

  It's here. Google to use generative AI to make on-the-fly ads. This thing could generate tailored ads on the bidding/auction phase. Making transparency very complex, not mentioning data protection, cybersecurity, disinformation. #GDPR #DigitalServicesAct https://www.ft.com/... ht…