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Chronicles

The story behind the story

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Developer logs: Apple is testing a laptop with a CPU similar to current models and with the same resolution as the 14" MacBook Pro, suggesting a 15" MacBook Air

Apple Inc. is ramping up testing of fresh Macs with processors on par with the current M2 chip, making headway on key new machines that could help reverse a sales decline.

Bloomberg Mark Gurman

Context & Ripple Effects

The testing signal extends a product pipeline already visible in Apple's broad M2 Mac testing and a prior report that a larger Air was planned for 2023. It matters because the reported machine pairs a larger display class with processor performance comparable to current models while Apple is seeking to counter a Mac sales decline.

March coverage had also pointed to 15-inch and 13-inch Air models using M3 chips, so this report adds evidence that Apple was evaluating more than one configuration or timing path rather than establishing a final retail specification.

First-order effects

  • Apple can validate a potential 15-inch MacBook Air's hardware and software configuration using a current-generation-class processor before deciding its launch lineup.
  • A larger-screen Air would create a new option between the existing smaller Air and MacBook Pro families, if the tested device reaches market.

Second-order effects

  • The product would sharpen Apple's own notebook segmentation: the Air line could compete more directly for buyers who prioritize screen size, while the Pro line would need to justify its premium through capabilities beyond display dimensions.
  • Component and software validation would have to accommodate another screen-and-chassis configuration, extending the Mac rollout work signaled by testing across multiple M2-based Macs.

Third-order effects

  • If Apple continues to expand screen-size choices while reusing current-generation silicon, Mac differentiation may increasingly turn on form factor and tiering rather than processor generation alone.
  • The conflicting M2-class testing signal and earlier M3 Air expectations illustrate how pre-release logs reveal development breadth, not necessarily the configuration Apple ultimately ships.

The trend: Apple's Mac roadmap appears to be broadening its laptop lineup through finer display and product-tier segmentation alongside its recurring Apple-silicon updates.

Discussion

  • @mgsiegler M.G. Siegler on x
    Sure sounds like a 15" MacBook Air would ship with an M2 chip. But the first M3s may be ready shortly thereafter. So do they do iMacs with M3s first and hold on M3 MacBooks until 2024? https://www.bloomberg.com/...
  • @vadimyuryev Vadim Yuryev on x
    Quick summation: It's looking like the 15" Air is coming first, and likely with an M2 chip. Mark's wording implies the 13" Air model is coming later with an M3 chip. Just implied, not confirmed. M3 chip in the Fall as I've speculated? What are your thoughts @iCave_Dave ? https://…
  • @markgurman Mark Gurman on x
    NEW: Apple is ramping up testing of new Macs, including a 15-inch MacBook Air with the same screen resolution as the 14-inch MacBook Pro. All of the details here, including on M2 versus M3 chips, developer logs and other new Macs https://www.bloomberg.com/...