Twitter increases the tweet length for Blue subscribers to 10,000 characters, up from the 4,000 set in February 2023, and adds bold and italic text formatting
We're making improvements to the writing and reading experience on Twitter! Starting today, Twitter now supports Tweets up to 10,000 characters in length, with bold and italic text formatting. Sign up for Twitter Blue to access these new features, and apply to enable... https://twitter.com/...
@twitterwrite
Context & Ripple Effects
Twitter had already made longer posts a Blue feature with its 4,000-character Blue limit, while keeping timeline previews short and expandable. This update pushes that same paid publishing tier much further rather than introducing a separate long-form product.
It also builds on Twitter’s earlier Notes experiment for rich long-form publishing, but folds more writing capability directly into the standard post format. That makes the distinction between ordinary posts and subscriber publishing tools more consequential.
First-order effects
Blue subscribers can publish posts up to 10,000 characters and use bold and italic formatting immediately; non-subscribers do not receive those capabilities.
Twitter strengthens Blue’s product differentiation by tying a more expressive writing format to the subscription.
Second-order effects
Long-form publishers can place more of an argument, update, or commentary in one native post instead of splitting it across threads or directing readers to another destination.
The expanded native format makes Twitter’s earlier standalone Notes-style approach less central as a way to support longer writing, while raising the value of Blue for users who publish frequently.
Third-order effects
If successive format upgrades remain subscription-gated, Twitter’s paid tier could evolve from an add-on into a capability layer that determines which users can use the platform’s fuller publishing tools.
The move points toward a platform where the structure and presentation of public discourse are increasingly shaped by paid product access, not only by ranking and moderation choices.
The trend: Twitter is turning premium access into a broader publishing toolkit, extending beyond account perks into the mechanics of how users create and present content.
Joking aside, don't do this, because iirc it messes up screen readers for visually impaired people. https://twitter.com/...
@therealhoarse
@therealhoarse on x
Today in Things No One Wants: long tweets. https://twitter.com/...
@ariehkovler
Arieh Kovler on x
Twitter is designed and optimised to display tweets: short-form messages. I literally can't read the long Twitter posts. My eyes glaze over. https://twitter.com/...
@golikehellmachi
@golikehellmachi on x
real “last days of myspace” hours, breaking all of the things that make the site work because they're out of both ideas and money to build them https://twitter.com/...
@carnage4life
Dare Obasanjo on x
Is Substack competing with Twitter or is Twitter competing with Substack? 🤔 https://twitter.com/...
@eevisu
@eevisu on x
Blocking anyone who drops a 10,000 word deposition on my timeline https://twitter.com/...
@gwenstacying
@gwenstacying on x
he is literally selling extra room to add 1 thousand more characters to a tweet than the last blue update and the ability to format text, something that is already, watch this: 𝙛𝙧𝙚𝙚 𝙛𝙤𝙧 𝙚𝙫𝙚𝙧𝙮𝙤𝙣𝙚 𝙩𝙤 𝙙𝙤 https://twitter.com/...
@stevesi
Steven Sinofsky on x
Even for me, that's a really big tweet. https://twitter.com/...
@hotepjesus
Hotep Jesus on x
The war with Substack rages on... https://twitter.com/...
@marypcbuk
Mary Branscombe on x
Be grateful it's not some dumb number with 42 or 69 in it https://twitter.com/...
@tomwarren
Tom Warren on x
might have to pay $8 a month just to annoy people with 10,000 character tweets 🧌 https://twitter.com/...
@roolockwood
Rosanna Lockwood on x
Basically Reddit. @elonmusk is recreating Reddit. https://twitter.com/...
@adamscochran
Adam Cochran on x
... Pay $8 a month and you too can access Microsoft Word...? https://twitter.com/...
@jamesfrye
James Frye on x
I can already do 𝗯𝗼𝗹𝗱 𝘁𝗲𝘅𝘁 and 𝘪𝘵𝘢𝘭𝘪𝘤 𝘵𝘦𝘹𝘵 and even 𝙗𝙤𝙡𝙙 𝙞𝙩𝙖𝙡𝙞𝙘 𝙩𝙚𝙭𝙩 without ever giving a dime to Elmo's Misadventure. https://twitter.com/...
@chrismessina
Chris Messina on x
This might just keep @Stephenking on the platform... https://twitter.com/...
@handsome_jake_
@handsome_jake_ on x
I like how everyone has agreed that this sucks and we won't be reading them https://twitter.com/...
@drskyskull
@drskyskull on x
for only $8 a month, you too can help rearrange the deck chairs on the titanic https://twitter.com/...
@mr_john_oxley
@mr_john_oxley on x
Still not seen a long form Tweet that wasn't totally insane. https://twitter.com/...
@raecomm
Derek Rae on x
Sorry, I'm not paying you to share content & info on Twitter. If someone else wants to pay you, good luck to them... https://twitter.com/...
@rembert
Rembert Browne on x
Paying to write on Twitter, my actual nightmare came true https://twitter.com/...
@firstadopter
Tae Kim on x
Blogger, GeoCities and Xanga time here we come! https://twitter.com/...
@scottmonty
Scott Monty on x
The beauty of Twitter was in its brevity - it forced users to be more concise and to edit for clarity. I guess that party's over. https://twitter.com/...
@timsweeneyepic
Tim Sweeney on x
Twitter's gone F2P with cosmetic monetization. Text looks pretty sweet wearing the new bold and italic outfits. ƈɦǟʀǟƈȶɛʀ ɮʟɨռɢ remains free. Coming soon: <blink>. https://twitter.com/...
@jessespector
Jesse Spector on x
Twitter is making Worse Substack while Substack is making Worse Twitter and all I want is Good Instagram back. https://twitter.com/...
@the_mamu
@the_mamu on x
Hello Blogger. https://twitter.com/...
@ivanthek
@ivanthek on x
TL;DR https://twitter.com/...
@bradchacos
Brad Chacos on x
Elon doesn't understand one of the key appeals of twitter. (Well, several, but in this situation.) I've never clicked on Read More once. Never will. I don't come here for that. But I will click to read through interesting threads and discussions, and RT highlights https://twitter…
@luigithirty
@luigithirty on x
the people who would pay for this godforsaken website are the people i would least want to read 10,000 words from https://twitter.com/...
@jjlovestennis
@jjlovestennis on x
It's fascinating how Twitter does not seem to understand what people value about their platform. Hint: Massive walls of text ain't it. Especially not with a price tag attached. https://twitter.com/...
@philnobilejr
Phil Nobile Jr on x
A diamond-hard pass Do you want people to leave? Please, Elon, sell it https://twitter.com/...
@paultassi
Paul Tassi on x
Blogs you are inventing blogs https://twitter.com/...
@lanceulanoff
Lance Ulanoff on x
I hope to never read a 10,000-character tweet. https://twitter.com/...
@imranzomg
Imran Khan on x
If I see a long tweet or bold or italics I am going to make fun of you https://twitter.com/...
@abuaardvark
Marc Lynch on x
Automatic block for a 10K character tweet lol I mean come on https://twitter.com/...
@canokar
@canokar on x
Imagine paying someone so you could write a tweet 10,000 characters long. Only certified megalomaniacs would want this. https://twitter.com/...
@techjournalist
Sean Kerner on x
i had to double check my calendar to make sure it wasn't April 1. https://twitter.com/...