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Chronicles

The story behind the story

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Many current and former Amazon executives, showrunners, and agents say Amazon Studios is confusing and frustrating; one showrunner says Studios has “no vision”

Despite ambitious bets like ‘Daisy Jones & The Six’ and the upcoming ‘Citadel,’ insiders complain that there's still …

The Hollywood Reporter Kim Masters

Context & Ripple Effects

This is not Amazon Studios’ first reported friction with creative partners: 2017 reports described lackluster releases and strained producer relationships. The new accounts suggest that concerns about the unit’s operating clarity have persisted as it pursues prominent series.

The criticism also fits a broader pattern in which Amazon’s corporate structure has been portrayed as poorly suited to creative work, including similar complaints around its game-development efforts. For showrunners and agents, a studio’s clarity of mandate is part of the practical calculation of where to place projects.

First-order effects

  • Current and prospective creative partners face greater uncertainty over decision-making, priorities, and accountability at Amazon Studios, potentially making projects harder to develop and execute.
  • Amazon Studios’ leadership has an immediate relationship-management problem: repeated accounts of confusion can weaken trust with the showrunners and agents it relies on to source and run programming.

Second-order effects

  • Rival studios and streamers can use a clearer development and greenlight process as a recruiting advantage when competing for creators and agency-packaged projects.
  • Agents may demand clearer commitments, escalation paths, or deal protections before steering clients toward Amazon, adding friction to the studio’s content pipeline.

Third-order effects

  • If the pattern persists, large technology-backed entertainment units may find that capital and distribution alone do not offset the need for a coherent creative mandate and durable creator relationships.
  • The episode reinforces a shift toward studios competing not only for shows, but for confidence in their internal decision systems—an advantage that can compound in access to talent and projects.

The trend: Streaming-era studios are increasingly being judged on organizational clarity and creator trust, not just their ability to finance ambitious programming.

Discussion

  • @kimmasters Kim Masters on x
    Read this one from me. Talked to so many sources for this one. They told me about the frustration and confusion of working with Amazon. https://www.hollywoodreporter.com/ ...
  • @bendreyfuss Ben Dreyfuss on x
    So to be clear: someone whose job was to help get a show higher viewership relayed an uncomfortable but data-born fact. This was not listened to & the entire system was dropped. Then the show bombed. And the lesson is...Amazon is not doing enough of that? https://www.hollywoodrep…
  • @kaludiasays @kaludiasays on x
    this bit about why A League of Their Own was cancelled and how it reflects the dangers of relying on data without proper context, is a perfect encapsulation of the issue with all of entertainment and tech right now. https://twitter.com/... https://twitter.com/...
  • @snoodit Lesley Goldberg on x
    Per @kimmasters, Amazon's Lord of the Rings TV show had only a 37 percent domestic completion rate. https://twitter.com/...
  • @kendrawrites @kendrawrites on x
    This helps new understand why the meh The Peripheral got a season 2 and awesome Paper Girls did not. https://www.hollywoodreporter.com/ ...
  • @gpingersoll Geoffrey Ingersoll on x
    “Dropping the system” that's telling you an uncomfortable truth seems to be a trend lately in more than just filmmaking ... https://twitter.com/...
  • @thesarahkelly Sarah Kelly on x
    I'm getting flashbacks to every manager who's ever told me “We'd love to do more women's sports coverage but the metrics don't support it.” https://twitter.com/...
  • @jathansadowski Jathan Sadowski on x
    Amazon's The Rings of Power series only had a 37% domestic completion rate! They spent over a billion on that show! It's Lord of the Rings! More generally, the streaming economy's numbers do not make sense. It simply doesn't work on any level. https://twitter.com/...
  • @nina_metz Nina Metz on x
    This is a very interesting look at what's happening at Amazon By @kimmasters via THR https://www.hollywoodreporter.com/ ...
  • @jaxelburgh Joshua Axelrod on x
    The alleged treatment of #ALeagueOfTheirOwn at Amazon has been WILD, holy crap https://twitter.com/...
  • @michaelcollado Mike on x
    So many interesting tidbits from this article. Daisy Jones & The Six's budget was more than $14 million (!!!) per episode. Swarm's budget was around $4.3 million per episode. Only 37% of people in the US who started The Rings of Power completed it. https://www.hollywoodreporter.c…
  • @thiscolin Colin on x
    I was reading this and trying to pinpoint why it sounded so familiar 🤔 https://twitter.com/... https://twitter.com/...
  • @sepinwall Alan Sepinwall on x
    This paints a terribly unflattering picture. Lord of the Rings having only a 37% completion rate, after what they spent, is so bad. I mostly liked it, but $1 billion should get you more than a pretty good show that 2/3 of viewers don't finish. https://twitter.com/...
  • @lucas_shaw Lucas Shaw on x
    Hollywood creatives see Amazon as one of the most challenging and confusing places to work. @kimmasters digs into the spending and the ego clashes. https://www.hollywoodreporter.com/ ...
  • @azalben Alex Zalben on x
    The Lord of the Rings 37%/45% completion rate will probably get most of the headlines, but this section about A League of Their Own is eye-opening: https://twitter.com/... https://twitter.com/...
  • @dancow Dan Nguyen on x
    that's a little higher than I thought given how few people seemed to talk about the show https://twitter.com/...
  • @iamjondraper Jon Draper on x
    This is a really interesting news story about the failed TV show a league of their own, and the Studio's refusal to accept that audiences weren't interested in certain themes, so they just got rid of the system that told them this instead of listening and then the show flopped. h…
  • @cadlymack Carina Adly Mackenzie on x
    I will pay $14 million for another episode of Daisy Jones. https://twitter.com/...