Sources: to comply with EU privacy rulings, Meta will let users opt out of some highly personalized ads, using an online form that Meta will review and approve
Facebook, Instagram parent hopes plans to alter a privacy approach that would limit the impact from EU orders
Wall Street Journal
Related Coverage
- Meta (Facebook, Instagram) switching to “Legitimate Interest” for Ads noyb.eu
- Meta rolls out long-sought tools to separate ads from harmful content Reuters · Katie Paul
- Facebook tracking will allow users to opt-out - but only in Europe 9to5Mac · Ben Lovejoy
- Facebook and Instagram users can now opt out of tracking, but only in Europe BGR · Chris Smith
- Meta explores ban on political ads in Europe Reuters
- Meta reportedly considering Europe political ads ban The Guardian · Kalyeena Makortoff
Discussion
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@samschech
Sam Schechner
on x
Scoop by @JeffHorwitz and me: Meta plans to offer FB and Insta users in Europe the ability to opt out of behavioral ads based on their activity in its own apps—but they must fill out and submit an online form to do it. https://www.wsj.com/...
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@jason_kint
Jason Kint
on x
a couple things on this scoop Facebook will allow EU users to “opt-out.” I wouldn't say it may fall short for “privacy activists,” it falls WAY short for the public. Facebook arguably took the most egregious approach to GDPR and it's now being held accountable way too late. /1
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@jason_kint
Jason Kint
on x
Anyway, Facebook is trying to confuse the issue and create another delay here. @JeffHorwitz @samschech on it but it's worth noting that their legal basis approach was egregious, wrong, and all of the data they collected over the time isn't likely valid. /3 https://www.wsj.com/...
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@jason_kint
Jason Kint
on x
this is actually misleading and confusingly written imho. A majority of Facebook, err Meta's, data actually happens as a 3rd party and not “first party.” No one seems to call Facebook on this. They've never allowed opt-out of tracking properly until Apple forced them into it. /2 …
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@noybeu
@noybeu
on x
So @Meta is now switching from illegal “contracts” to illegal “legitimate interests”, at least as #step1 they will now have to provide an opt-out - @noybeu will now take the next steps to get to “opt-in-consent” in a #step2 it seems... #GDPR https://noyb.eu/...
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@glynmoody
Glyn Moody
on x
Meta (Facebook, Instagram) switching to “Legitimate Interest” for ads after noyb win. noyb will instantly take action to also stop this illegal practice next - https://noyb.eu/... no surprise; and so it goes on... #privacy #gdpr
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@alexwitzleben
Alexander von Witzleben
on x
#Meta bosses look at political ads ban in Europe as the Commission is drawing up new laws to come info force next year designed to force #BigTech to reveal more about the political groups behind campaigns and which users they are targeting https://www.ft.com/... via @FT... https:…