Twitter starts showing the number of times a tweet has been bookmarked, but not by whom, initially for iOS users on the tweet details page, with plans to expand
Twitter is adding yet another public metric to measure posts by. There's now a counter for how many bookmarks a tweet has gotten …
It follows Twitter’s public rollout of tweet view counts, extending the platform’s shift from private analytics toward audience-facing measures of how posts travel.
First-order effects
iOS users can now see how often a tweet was saved without seeing which accounts saved it, adding a public measure beyond views and visible interactions.
Tweet authors gain a new aggregate engagement signal, while people using Bookmarks retain the private saving behavior the feature was built around.
Second-order effects
Creators and social-media managers can compare bookmarks with public view counts to distinguish posts people save from posts that merely receive exposure.
Twitter makes bookmark activity more legible to audiences without exposing bookmarkers, reinforcing a product boundary between public aggregate metrics and private user actions.
Third-order effects
If Twitter continues publishing aggregate signals from previously private product actions, post performance will be judged through a broader set of visible metrics while individual engagement remains shielded.
The platform’s metric design is moving toward public evidence of attention that does not require making every underlying user action public.
The trend: Twitter is expanding public post-performance metrics while preserving privacy for the individual actions that generate them.
About Bookmark counts — Bookmark counts show the total number of times a Tweet has been bookmarked.
@twittersupport
@twittersupport on x
We love Bookmarks for saving Tweets to revisit later. Starting today on iOS, you'll now see the total number of times a Tweet has been bookmarked on Tweet details.
@twittersupport
@twittersupport on x
Don't worry, though- your Bookmarks are still private. We'll never display which accounts have added a Tweet to their Bookmarks. Learn more: https://help.twitter.com/...
@wongmjane
Jane Manchun Wong on x
Just looking at porn tweets and it seems they have higher bookmark-to-like ratio
@kylietcheung
Kylie Cheung on x
Why are they forcing us to look at excel spreadsheets now https://twitter.com/...
@saeeddicaprio
@saeeddicaprio on x
this app cannot do anything right https://twitter.com/...
@jasminericegirl
@jasminericegirl on x
what people choose to bookmark on twitter is between them and god 😭 i have no business knowing how many of y'all bookmark my photos 😭😭😭😭😭😭😭😭😭 https://twitter.com/...
@shinimomi
@shinimomi on x
twitter and I are in a stand-off and they know if bookmarks ever go public, everyone gets to see what I use them for, which is just a collection of every time Elon gets owned (it scrolls down for 10 minutes): https://twitter.com/... https://twitter.com/...
@flibitijibibo
Ethan Lee on x
“Come on there _has_ to be a stat that proves people love me” https://twitter.com/...
@charlotte_stein
Charlie Stein on x
It's good to know how much of the opposite I am to this joker, because honestly I can't imagine anything worse than being constantly bombarded with extra evidence that people are paying way more attention to you than you thought. https://twitter.com/...
@meganbitchell
@meganbitchell on x
TWITTER I DO NOT WANT TO KNOW HOW MANY BOOKMARKS MY TWEETS HAVE PLEASE DON'T ADD TO THE PSYCHIC DAMAGE https://twitter.com/...
@parismarx
Paris Marx on x
i don't think elon's crammed enough useless metrics below the tweets yet https://twitter.com/...
@swordsfaire
@swordsfaire on x
this is as dumb as the damn view counter, like why even show this??? are people really concerned about how many bookmarks their tweets get be serious now https://twitter.com/...
@emaike_
Emmanuel Ikechukwu on x
I really love how Instagram handles this. They move all these unnecessary numbers under insights. It doesn't need to clutter up the UI. https://twitter.com/...
@radiofriar
@radiofriar on x
People can say “Kill the J*ws” now but at least we can see how many times it's been bookmarked https://twitter.com/...
@imbadatlife
Luke Bailey on x
maybe the quickest fuck-ups ever from Elon twitter as every woman who's ever tweeted a picture of themselves discovers it's been bookmarked many multiples of the number of times it's been liked https://twitter.com/...
@harrymccracken
Harry McCracken on x
Maybe Twitter would be better with no metrics at all? As long as I could see people replying, I might be equally happy if I was ignorant even of how many times I'd been retweeted. https://www.theverge.com/...
@jobosonchisa
@jobosonchisa on x
Seems Elon fired their copywriter and UX research team together. https://twitter.com/...
@guandanarian
@guandanarian on x
We need more numbers under every tweet. Or maybe even a small game, how about Doom? https://twitter.com/...
@kaluhiskitchen
@kaluhiskitchen on x
This will create so much clutter underneath tweets. Likes, Retweets, Views, Quotes, Bookmarks...next we'll have Laughs, Sneers, Ignores, pictures downloaded, etc etc. Go on, make it worse 🤌🏿✨️🫶🏾 https://twitter.com/...
@stellinitweets
Nick Stellini on x
This is absolutely happening because Elon wanted to see how often his posts were bookmarked https://twitter.com/...
@imbadatlife
Luke Bailey on x
there has never been a product feature designed by fewer women than this https://twitter.com/...