Google adds two mobile ad formats: Trial Run ads that let users try apps for a minute without downloading and Interactive Interstitial swipeable ads Sarah Perez / TechCrunch : TechCrunch 2015-12-04 Sarah Perez Google, Interactive, TechCrunch, Sarah Perez Related Coverage View article Search Engine Watch View article BetaNews View article PCWorld View article SlashGear View article WebProNews View article Gizmodo UK View article Search Engine Roundtable View article Inside AdWords View article Engadget View article Android Authority View article Droid Life View article Android Police View article Consumerist View article The Verge View article internetretailer.com