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Chronicles

The story behind the story

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Sources: Yahoo board to discuss Alibaba spinoff and selling off some units, said to back Marissa Mayer

Despite Wall Street Noise and Sale Rumors, Yahoo Board Backs Mayer  —  As the old saying kind of goes, reports of the impending demise of CEO Marissa Mayer at Yahoo are greatly exaggerated.

Re/code Kara Swisher

Context & Ripple Effects

The board meeting reported by Re/code and the Wall Street Journal is the culmination of a year-long arc: Marissa Mayer first laid out her plan to spin Yahoo's Alibaba stake into a separate company back in March, and since then the core business has bled out through executive departures, 'drip' layoffs and a slumping ads business.

Activist investor Starboard raised pressure on Yahoo to sell its core business last month, prompting this week's three-day board session (as the Journal reported). Today's reporting says the board is weighing both an Alibaba spinoff and unit sales — yet still backing Mayer, for now.

First-order effects

  • Marissa Mayer keeps her job despite weeks of sale-and-firing speculation; the board's stated preference is a structural fix — spinning off the Alibaba stake and selling some units — under her leadership.
  • Starboard's campaign to force a full core-business sale fails to win the board over at this meeting, though the spinoff-plus-asset-sale path it is discussing partially concedes to activist demands.

Second-order effects

  • Potential buyers and partners now get two distinct assets to bid on — the operating businesses up for sale versus the Alibaba/Yahoo Japan holdings — sharpening price discovery on each and inviting more activist involvement if either sale stalls.
  • If the Alibaba spinoff proceeds as structured in March's plan, tax treatment and execution risk become the central battleground between Yahoo management and shareholders pushing for a straight sale instead.

Third-order effects

  • The pattern points toward Yahoo being valued almost entirely as a holding vehicle for its Asian investments rather than as an operating media company — a structure that historically ends in breakup or sale once the operating losses compound.
  • Mayer's eventual compensation outcome — later tallied by the New York Times at $239M, buoyed largely by the Alibaba stake's value — shows how stock-heavy pay tied to investment gains can decouple CEO incentives from the health of the core business.

The trend: Yahoo is following the well-worn path of an operating company whose market value collapses into its investment portfolio, with activists forcing the separation step by step.