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Apptopia: so far in 2023, TikTok has generated $205M more in IAP revenue than Facebook, Instagram, Snapchat, and Twitter combined

Big social networks are pulling a massive revenue U-turn since Apple's introduction of App Tracking Transparency.  The user privacy feature …

Forbes John Koetsier

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Discussion

  • @atomicpoet@mastodon.social Chris Trottier on mastodon
    This is how much revenue TikTok generates from in app purchases.  —  Is it any wonder why Big Social is no longer satisfied by mere ad subsidies?  —  In fact, TikTok earned more from in-app purchases than Meta, Snapchat, and Twitter combined. …
  • @shiraovide Shira Ovide on x
    When you pay creators in TikTok, YouTube or Instagram, they might get less than half of what you pay. If you pay $5 to your fav YouTube channel in the iPhone app: *Apple gets $1.50 *YouTube gets $1.40 *the YouTuber gets $2.10 https://blog.apptopia.com/...
  • @tichitsinde Tichaona Chitsinde on x
    And this may be the real reason all of a sudden there's this hullabaloo about getting it off devices... https://twitter.com/...
  • @forbestech @forbestech on x
    Big social is making a collective push to direct user payments as an alternative to ad-focused monetization. But TikTok is way ahead of everyone else ... https://go.forbes.com/c/ZEa1 https://twitter.com/...
  • @johnkoetsier John Koetsier on x
    This is a big deal ... Big social is moving from ads to user payments. But TikTok is way ahead ... >> TikTok Earned $205 Million More Than Facebook, Twitter, Snap, And Instagram Combined On In-App Purchases So Far In 2023 https://www.forbes.com/...