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Chronicles

The story behind the story

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Cisco buys conferencing software maker Acano for $700 million

Natalie Gagliordi / ZDNet :

ZDNet Natalie Gagliordi

Context & Ripple Effects

This deal lands weeks after Cisco agreed to pay $453 million for network-security firm Lancope, making Acano the second nine-figure capability purchase in barely a month — Cisco was buying software competence, not market share. Acano's conferencing technology plugs directly into Cisco's collaboration business, the unit that later acquisitions kept reinforcing.

The arc since: Cisco added conversational AI via the $125 million MindMeld deal to enhance its collaboration suite, then picked up BabbleLabs to strip unwanted noise from calls in Webex. Acano was the foundational piece of that conferencing stack.

First-order effects

  • Cisco absorbs Acano's conferencing software and team into its own collaboration line-up, gaining meeting-technology capability it did not have to build organically.

Second-order effects

  • Rivals in enterprise conferencing face a competitor bundling hardware, networking, and now acquired meeting software — pressure that shows up later in Cisco's follow-on purchases of MindMeld and BabbleLabs to keep differentiating that same suite.

Third-order effects

  • Acano fits the template Cisco applied across the decade: buy capability tuck-ins at a premium rather than develop them — security (Lancope), speech AI (BabbleLabs), and even optics, where it paid up twice for Acacia, ultimately around $4.5 billion after raising the price 64%.

The trend: Large infrastructure vendors are assembling their software and collaboration portfolios through serial capability acquisitions rather than internal development.