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Chronicles

The story behind the story

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Sources: Twitter engineers built a system to boost Elon Musk's tweets over everyone else's after Musk complained Joe Biden's Super Bowl tweet outperformed his

After his Super Bowl tweet did worse numbers than President Biden's, Twitter's CEO ordered major changes to the algorithm

Platformer

Discussion

  • @scalzi@mastodon.social Scalzi on mastodon
    What a fragile, spoiled child this man is.  —  https://www.theverge.com/...
  • @dangillmor@mastodon.social Dan Gillmor on mastodon
    Twitter's thin-skinned bully/coward/megalomaniac CEO ordered his already busy engineers to give his tweets more juice, per the latest head=>desk insider revelations from Platformer's @caseynewton and @zoeschiffer — https://www.platformer.news/ ...
  • @hunterwalk@mastodon.cloud @hunterwalk@mastodon.cloud on mastodon
    @Techmeme the internet's hottest club is Power User Multiplier.  This place have everything: petty billionaires, $300m monthly interest payments...
  • @zoeschiffer @zoeschiffer on x
    NEW: Elon Musk directed Twitter engineers to design a secret system to boost his tweets over everyone else's after his post about the Super Bowl did poorly compared to President Biden's: https://www.platformer.news/ ...
  • @oneunderscore__ Ben Collins on x
    Elon's cousin James Musk held an emergency, “high urgency” meeting at Twitter after the Super Bowl because Elon's tweets performed worse than Joe Biden's. Then Twitter had engineers rush to change Twitter's algorithm to ensure Elon received “previously unheard-of promotion.” http…
  • @elonmusk Elon Musk on x
    https://twitter.com/...
  • @rebexxxxa Rebecca Jennings on x
    this is so embarrassing lmaoooooooo https://twitter.com/...
  • @silvermanjacob Jacob Silverman on x
    I need you to fix the numbers. Bigger numbers. No, bigger. You're fired. What is wrong with you what have you done this week where are my really really big numbers I'll fire every engineer in this place. https://twitter.com/...
  • @caseynewton Casey Newton on x
    Elon Musk ordered major changes to Twitter this weekend after ... President Biden's tweet about the Eagles got higher engagement than his did. Inside the secret system that's showing you all his tweets first, from @zoeschiffer and me. https://www.platformer.news/ ... https://twit…
  • @goldman Jason Goldman on x
    He was mad @potus got more engagement on a Super Bowl tweet so his cousin declared a 2am emergency. Then, devs put in a hack to boost his shit 1000x lest they lose their jobs. @platformer with another article that reads like Downfall subtitles. https://www.platformer.news/ ... ht…
  • @anthony Anthony DeRosa on x
    “I think we're past the point of believing that he actually wants what's best for everyone here.” https://twitter.com/...
  • @ashleyfeinberg Ashley Feinberg on x
    the funniest thing about this is that he constantly has to weigh his desperate need for validation against the risk of being publicly humiliated by actively asking someone for this shit, the true reply guy's dilemma https://twitter.com/...
  • @ethanz @ethanz on x
    I'm starting to think there's something wrong with this guy. Like, maybe he's not entirely well? Or doesn't have our best interests at heart? https://twitter.com/...
  • @alecrobbins @alecrobbins on x
    this is like if i went to the supermarket and the guy who owned the supermarket climbed out from behind one of the shelves to explain that he has the power to make me look at him while i'm inside his building https://twitter.com/...
  • @justinbaragona Justin Baragona on x
    This dude immediately flew back from the Super Bowl and gathered up dozens of engineers in the middle of the night so they could make sure his tweets were more popular than the president's. https://www.platformer.news/ ... https://twitter.com/...
  • @zacksjerryrig @zacksjerryrig on x
    “Everyone's free speech is of equal importance... except for mine which is more importanter.” https://twitter.com/...
  • @ronfilipkowski Ron Filipkowski on x
    “He made a point of showcasing what he believed was manipulated under previous management, then turns around and manipulates the platform to force engagement on users to hear his voice. We're past the point of believing he wants what's best for everyone.” https://www.theverge.com…
  • @uticaeric Eric L. Robinson on x
    A screenwriter would be told to edit this scene because it makes the antagonist look too much like an idiot. It's fundamentally not believable. https://twitter.com/...
  • @juddlegum Judd Legum on x
    Elon Musk's cousin called an emergency meeting of Twitter engineers at 230 AM after the Super Bowl because Elon was pissed his tweets got less engagement than Biden. https://www.platformer.news/ ...
  • @theericgoldman Eric Goldman on x
    “Money can't buy you everything” has never felt more true then seeing what a hapless, insecure loser Musk is play out in real time across this site. https://twitter.com/...
  • @rschooley Schooley on x
    Block him. Just block him. https://twitter.com/...
  • @brianstelter Brian Stelter on x
    The algorithm “artificially boosted Musk's tweets by a factor of 1,000” at first. The artificial boosts “remain in place, although the factor is now lower than 1,000, we're told...” https://twitter.com/...
  • @carnage4life Dare Obasanjo on x
    I can't imagine spending $44 to make my tweets more popular, let alone $44 billion.
  • @kt_so_it_goes @kt_so_it_goes on x
    this is like if gus fring smoked the entire output of his subterranean meth lab and accused walter of watering down the product because it wasn't getting him high anymore https://twitter.com/...
  • @carnage4life Dare Obasanjo on x
    Imagine being woken up at 2:30AM in the morning for this. https://twitter.com/...
  • @atrupar Aaron Rupar on x
    Beyond parody https://twitter.com/...
  • @fpwellman Fred Wellman on x
    What a loser. Thin skinned pathetic man. https://twitter.com/...
  • @pbump Philip Bump on x
    It just gets more embarrassing by the hour. https://twitter.com/...
  • @technicallyron @technicallyron on x
    Remember, you may feel lonely, but you'll never be ‘spend 44 billion to make it seem like people like me’ lonely. https://twitter.com/...
  • @daveleeft Dave Lee on x
    “Reads like Downfall subtitles” 💀 https://twitter.com/...
  • @jeffbercovici Jeff Bercovici on x
    This exchange coming just before this @platformer scoop is an all-time shot/chaser https://www.platformer.news/ ... https://twitter.com/...
  • @sarahfrier Sarah Frier on x
    @ZoeSchiffer Incredible scoop
  • @rvawonk Caroline Orr Bueno, Ph.D on x
    I can't remember who said this (if it was you, come claim credit!), but no one who wants to run a social media platform is ever the type of person who *should* run a social media platform. https://twitter.com/...
  • @tomgara Tom Gara on x
    “Roughly 80 people were pulled in to work on the project, which had quickly become priority number one at the company.” https://www.platformer.news/ ...
  • @mattdpearce Matt Pearce on x
    I know a lot of us got it wrong by predicting that Twitter might simply implode, but in many ways this outcome has been so much more satisfying. https://twitter.com/...
  • @isaiah_bb Isi Baehr-Breen on x
    I just... can't imagine caring this much about this shit if I had a billion dollars. There's so much stuff to do and see and eat. So many families you could transform for generations with the snap of a finger. Why this? Was childhood really so traumatic? Idk man https://twitter.c…
  • @carnage4life Dare Obasanjo on x
    I couldn't keep a straight face while reading this. 💀 https://twitter.com/...
  • @saletan Will Saletan on x
    @ZoeSchiffer It is better to remain silent and be thought a fool than to buy a social media company and remove all doubt.
  • @behindyourback Maura Quint on x
    it would honestly be less pathetic if he'd just go door to door begging each person who answers to please please like him https://twitter.com/...
  • @internethippo @internethippo on x
    This man is on a quest to go down in history as the biggest loser ever https://twitter.com/...
  • @kimcrayton1 @kimcrayton1 on x
    This has to be the best documented evolution of mediocre, unremarkable white dudeness...to be one of the wealthiest people on this planet AND still have the ego of a toddler...fuckin hilarious to watch https://twitter.com/...
  • @markos Markos Moulitsas on x
    Story notes that Musk's engagement likely fell as people unfollowed or muted him. Makes me feel ever better for having done so myself! https://twitter.com/...
  • @donmoyn Don Moynihan on x
    For most of us, $44 billion would be a steep price to pay for an ego boost https://twitter.com/...
  • @dancow Dan Nguyen on x
    Absolutely pathetic 🤡 “The algorithm now artificially boosted Musk's tweets by a factor of 1,000” https://twitter.com/... https://twitter.com/...
  • @chasemit Chase Mitchell on x
    OK I'll give him this: He did invent something sadder than retweeting yourself https://twitter.com/...
  • @kt_so_it_goes @kt_so_it_goes on x
    roses are red tech bros are the worst https://twitter.com/...
  • @chrchristensen Christian Christensen on x
    Musk was so mad that his tweets weren't more popular that he forced Twitter staff to alter the algorithm for his tweets so they get more exposure. It's his company, fine. Just stop bullshitting about this guy as some free speech warrior. He's a joke. https://twitter.com/...
  • @byyourlogic @byyourlogic on x
    this is sort of the logical endpoint for financialization: a combination of the 6 worst ever SomethingAwful mode and Lowtax who is declared to be worth around $150 billion. I don't know if this is what Michael Milken had in mind when he talked about freeing up capital https://twi…
  • @emrazz @emrazz on x
    Big nobody came to my party therefore birthdays are now cancelled energy https://twitter.com/...
  • @mattbinder Matt Binder on x
    concerning looking into this 🤣 https://twitter.com/...
  • @mollyjongfast Molly Jong-Fast on x
    Twitter continues to break brains. This website was never free. https://twitter.com/...
  • @elizondogabriel Gabriel Elizondo on x
    He called it TwitterBlue+ Subscription: $44 billion https://twitter.com/...
  • @zoeschiffer Zoë Schiffer on x
    Now, Elon Musk's tweets get to bypass Twitter's filters designed to stop you from seeing a feed full of one person's tweets. And, they're boosted by a factor of 1,000.
  • @gergelyorosz Gergely Orosz on x
    @Carnage4Life The sad thing is that this is how you kill a social network. While people could go about their tweeting, not seeing stuff they don't care about: they stay. Shove stuff down their throat they never wanted: they'll look for places where this doesn't happen.
  • @keitholbermann Keith Olbermann on x
    I know it's hard to believe that anybody actually cares about @elonmusk (as opposed to his money) but there must be SOMEBODY who does - and they need to commit him, now https://www.platformer.news/ ...
  • @rob_sheridan Rob Sheridan on x
    These sad little rich boys and their desperation to be liked. We're never going to move forward as a species until we fix the system that allows them to gain power by accumulating wildly unethical stockpiles of wealth. TAX. THE. FUCKING. BILLIONAIRES. https://twitter.com/...
  • @amyremeikis Amy Remeikis on x
    This is going to lead to some #blockElon campaign which will lead him to just nuke the whole site finally freeing us all isn't it https://twitter.com/...
  • @tvietor08 Tommy Vietor on x
    James Carville once called Ross Perot's 1992 presidential candidacy “the single most expensive act of masturbation in the history of the world.” Elon's Twitter purchase now owns that record. https://twitter.com/...
  • @elonmusk Elon Musk on x
    The new CEO of Twitter is amazing https://twitter.com/...
  • @business @business on x
    WATCH: “I think I need to stabilize the organization and just make sure it's in a financially healthy place and the product road map is clearly laid out.” Elon Musk aims to replace himself as Twitter CEO toward the end of 2023 https://twitter.com/... https://twitter.com/...
  • @elonmusk Elon Musk on x
    Absolutely https://twitter.com/...
  • @alx @alx on x
    BREAKING: @ElonMusk says he recommends Government officials and leaders should speak in their own voices: “I think people should speak in their own voice. I would encourage CEOs, legislators, to speak authentically.. Do the tweets yourself and convey your message directly” https:…
  • @danahull @danahull on x
    Welp so much for that poll. https://www.bloomberg.com/...
  • @lisafleisher Lisa Fleisher on x
    Speaking via zoom in the UAE, where insulting people online is illegal, Elon Musk said he wants Twitter to be a place for free speech — within the constraints of the laws of whatever country it's operating in. Other stuff he said: https://www.bloomberg.com/...