Sources: the DOJ is poised to sue Google this week over dominating the US digital ad market, the fifth major US case challenging its business practices
Oomph. Depending on timing of Justice Department, THIS could be SUPER awkward. Google's President of Americas & Global “Partners” is speaking tomorrow at the annual event of its own trade org (IAB) and ad/adtech industry. Google is also a platinum sponsor. https://twitter.com/...…
The DOJ may be able to prove harm to the competitive process in this context, but the mich bigger issue facing the advertising industry is App Tracking Transparency. Why is the DOJ bringing a second Google case before a first Apple case? https://twitter.com/...
Tick tock. Been waiting for this ever since state AGs filed their own lawsuit and it was immediately clear how strong of a case would be made. https://twitter.com/...
🚨 HUGE: “The lawsuit will mark the Justice Department's second monopoly case against the company, which is the No. 1 player in the $278.6 billion US digital-ad market, controlling most of the technology used to buy, sell and serve online advertising.” https://www.bloomberg.com/..…