Behind the fake traffic schemes using bots for fraudulent ad clicks that will cost advertisers $6.3B this year
The Fake Traffic Schemes That Are Rotting the Internet — Ron Amram has been in the brand marketing business for about 20 years. In the 2000s he was media director … Tweets: @shannonpareil , @felixgillette , @jayrosen_nyu , @tyrangiel and @mathewi . See also Mediagazer Tweets: Shannon Bond / @shannonpareil : “I can think of nothing that has done more harm to the Internet than ad tech.” @business goes deep on ad fraud http://bloom.bg/1LQ2aqD Felix Gillette / @felixgillette : “Fake traffic has become a commodity. There's malware for generating it and brokers who sell it.” http://www.bloomberg.com/... Jay Rosen / @jayrosen_nyu : 1.) Read Bloomberg's deep dive on fraud in the digital ad business http://www.bloomberg.com/... 2.) revise that “ad blockers are unethical” op-ed Josh / @tyrangiel : Terrible ads and fake traffic. Web advertising is in more trouble than you think. http://www.bloomberg.com/... Mathew Ingram / @mathewi : It's not just ad blocking — as little as 20% of your ads are ever seen by a human being: http://www.bloomberg.com/... See also Mediagazer