FTX's collapse has forced the global sports industry to rethink lucrative crypto sponsorship deals, some of which were replacing gambling partners
Future of big-ticket sponsorship deals between top-flight clubs and digital assets industry hangs in the balance Tweets: @kevin_kcdpr and @katie_martin_fx Tweets: Kevin Dinino / @kevin_kcdpr : It should also force fintech and blockchain brands to rethink aimlessly tossing millions into sponsorships when the majority of the audience has zero clue what they even do https://twitter.com/... Katie Martin / @katie_martin_fx : “When crypto started to come in, it felt like it was new and about innovation. You have to question how much due diligence was done” FTX failure forces rethink on global sports sponsorship https://www.ft.com/...