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Chronicles

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Square IPO bankers make preparations in case Jack Dorsey leaves to be full-time Twitter CEO

Dorsey's Dilemma: Running Twitter Seen Complicating Square IPO  —  Jack Dorsey, co-founder and interim CEO of Twitter Inc. and founder and chief executive officer of Square Inc. Photographer: Scott Eisen/Bloomberg

Bloomberg Business

Context & Ripple Effects

This August report lands between two bookends in the Dorsey saga: Twitter's board had already told investors that its CEO role is a "full-time commitment" in June, and five weeks after the banker preparations surfaced, Dorsey was named permanent Twitter CEO anyway — keeping the Square job too, with Adam Bain installed as COO and Dick Costolo exiting the board ([[a:833847]]).

The bankers' contingency work matters because Square's roadshow would otherwise have to sell investors on a leader who might walk mid-process. By October, Re/code was still pressing the unresolved question of who is really running Square now that the IPO and dual-CEO questions hang over the company.

First-order effects

  • Square's underwriting banks have to price a governance scenario into the IPO — either a Dorsey departure requiring a successor narrative on short notice, or a dual-CEO structure that investor presentations must defend.

Second-order effects

  • If Dorsey keeps both seats, Square's bench becomes the selling point: the company must elevate deputies who can run payments day-to-day while the founder splits attention, shifting diligence toward the operating team rather than the CEO alone.

Third-order effects

  • Boards at founder-controlled companies are showing they will bend the "full-time commitment" norm when the founder is the franchise — a precedent that makes split leadership a negotiable structure rather than a disqualifier for public-market debuts.

The trend: Founder-led tech companies are normalizing dual-CEO arrangements at IPO time, with underwriters and boards treating split founder attention as a priced risk instead of a deal-breaker.