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Samsung Kills Top-Secret Plan to Reinvent the Remote Control, Lays Off Boxee Staff

Janko Roettgers / Variety :

Variety Janko Roettgers

Context & Ripple Effects

Samsung's kill decision lands mid-retreat: just months earlier its US media unit — home to Milk Music, Milk Video, and Milk VR — had already shed up to 15% of staff in a round of layoffs, and now the acquired Boxee team loses both its jobs and the top-secret remote-control project they were building.

What makes the move legible is where Samsung is putting its energy instead: in January it announced it was adding Slingbox-like place-shifting features directly to its new smart TVs, suggesting the company would fold media functionality into the TV itself rather than pursue standalone devices and apps. The closures that followed — Milk Video shut down in November and Milk Music cut back again by early 2016 — confirm this wasn't an isolated cancellation.

First-order effects

  • Boxee employees absorbed into Samsung's acquisition are laid off outright, and the unreleased remote-control redesign they were staffing never reaches market.
  • Samsung's Milk media portfolio shrinks further on the same timeline as the earlier 15% staff reduction, leaving fewer teams to justify the unit's existence.

Second-order effects

  • With the dedicated device path closed, Samsung's smart-TV roadmap absorbs the ambition — built-in features like the Slingbox-style DVR streaming become the delivery mechanism for ideas once pitched as separate products.
  • The repeated Milk-service cutbacks signal to partners and talent that Samsung's Silicon Valley media experiments carry high shutdown risk, raising the cost of recruiting for future internal ventures.

Third-order effects

  • If the pattern holds, large CE makers will stop running standalone media startups post-acquisition and instead strip-mine their technology into flagship platforms — turning acquired teams like Boxee's into feature pipelines rather than product lines.
  • A wave of quiet cancellations like this one pressures acquirers to be more explicit about post-deal plans, since serial shutdowns of bought companies become a visible track record.

The trend: Samsung is systematically unwinding its standalone US media services — Milk Music, Milk Video, and now the Boxee remote project — and consolidating that functionality inside its smart-TV platform.