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Inside the failure of Google+, a very expensive attempt to unseat Facebook

Create a social network or risk everything.  —  That was the original pitch for Google's Facebook rival, Google+, a refrain hammered over and over by the social network's chief architect, Vic Gundotra, in meetings with the company's top brass. Tweets: @palafo Tweets: @palafo : “Vic was just this constant bug in Larry's ear: ‘Facebook is going to kill us. Facebook is going to kill us.’” http://mashable.com/...

Mashable Seth Fiegerman