Critics say that startups' use of vague, unconventional, and non-GAAP financial terms inflate their valuations
boosting valuations as a result http://on.wsj.com/1FHVvfW Kevin Roose / @kevinroose : Fantastic WSJ story on bookings, “eyeballs,” and other ways tech companies try to obscure their real finances. http://www.wsj.com/... Christopher Mims / @mims : What happens when tech companies go public? They can no longer hide their real revenue. http://www.wsj.com/... http://twitter.com/... Christopher Mims / @mims : This, on games tech startups play with their numbers to juice valuations, is absolutely essential reading http://www.wsj.com/... Mike Dudas / @mdudas : 20-25% of $10 bil is $2-2.5 bil, eg more than “a little money.” http://www.wsj.com/... via @WSJ http://twitter.com/...