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India's Micromax shipped over 30 new smartphone models last year, ranging from $50 to $300+

India's Micromax Churns Out Phones Like Fast Fashion  —  Handset maker designs dozens of new models a year, most costing less than $150  —  NEW DELHI—Early last year, product planners … Tweets: @mims , @vijayshekhar and @benbajarin Tweets: Christopher Mims / @mims : Electronics are becoming like fast fashion: Cheap, disposable, faddish http://www.wsj.com/... Vijay Shekhar / @vijayshekhar : The Zara of smartphone world : Micromax ! http://www.wsj.com/... Ben Bajarin / @benbajarin : Micromax can take a phone from concept to market in three months. http://www.wsj.com/...

Wall Street Journal