Twitter Improves Ads By Acquiring TellApart, Selling Them Through Google's DoubleClick
Twitter's financial results … Ameet Ranadive / The Twitter Blog : New measurement and buying tools through DoubleClick coming soon Yamini Gupta / DoubleClick Advertiser : Promoted Tweets coming to DoubleClick TellApart : TellApart + Twitter — Today, we are excited to announce … Kevin Weil / The Twitter Blog : Welcoming TellApart to the flock Jillian D'Onfro / Business Insider : Twitter is selling some ad inventory through Google Garett Sloane / Adweek : Twitter Hatches a Google Deal Amid Disappointing Earnings Mike O'Brien / ClickZ : Twitter Partners With Google to Boost Attribution Capabilities Heather Clancy / Fortune : Twitter gets personal with buyout of ad-tech disruptor TellApart Martin Beck / Marketing Land : Twitter Partners With DoubleClick, Acquires Martech Firm TellApart StreetInsider.com : Twitter (TWTR) Tops Q1 EPS by 3c, Cuts Guidance; Will Acquire TellApart Allison Schiff / AdExchanger : Twitter Acquires Retailer-Focused Ad Platform TellApart, Stock Tumbles After Q1 Stumble Tweets: Jessica Guynn / @jguynn : Twitter CFO @anthonynoto says $TWTR is not breaking out new acquisition TellApart in guidance because it is not material. Amir Efrati / @amir : Interesting that $TWTR bought profitable(!) ad tech firm @tellapart, known for partnerships w/@Google, $FB. https://t.co/rCUWR6ig6s Hunter Walk / @hunterwalk : Twitter got a great one in @tellapart. clearly @dickc was playing the long game since he was an angel in the company many yrs ago :) Robin Wauters / @robinwauters : Twitter buys @TellApart. One of its angel investors was Twitter CEO @dickc. Certainly bringing in experienced team! https://t.co/6SEj2DN7X2 See also Mediagazer