Apple Watch's retail sales pitch uses a soft-sell that focuses on bands, three key features including health and fitness, and upgrading iPhone Mark Gurman / 9to5Mac : 9to5Mac 2015-03-04 Mark Gurman Apple Watch's, iPhone, Mark Gurman Related Coverage View article Gigaom View article Business Insider View article Quartz View article The Loop View article AppleTell View article Redmond Pie View article WatchAware View article iMore View article Wearable Tech Insider