MySpace says it reached 50.6M unique users in US in November, 575% over same month in 2013, and generated over 300M video views
MySpace Still Reaches 50 Million People Each Month — Did you know that 50 million people still visit MySpace each month? — Would you be surprised …
Context & Ripple Effects
MySpace is pitching a comeback built on self-reported numbers: 50.6M unique US users in November, up 575% from November 2013, plus more than 300M video views. Its own history argues for caution — coverage of the company includes a former VP blaming the News Corp takeover for lost focus, alleging deceptive ads, and crediting a squandered music deal, alongside reports of deep layoffs cutting 47% of staff.
The claim matters less for its size than for what it competes against: by the standards the rest of the market reports, MySpace's free uniques sit far below the 50M paying subscribers Spotify counts or the 1.8B logged-in users YouTube reports, and its 'video views' arrive in an industry where definitions are loose enough that Facebook Watch can claim 1.25B monthly viewers by counting anyone who streamed one minute.
First-order effects
- Advertisers evaluating music-video inventory gain a new sales line — 50.6M US uniques and 300M+ monthly video views — but the figures are company-reported with no third-party audit named.
- MySpace's ownership gets a growth narrative to justify continued investment even as employees reportedly brace for significant cuts at its Southern California offices.
Second-order effects
- The pitch forces MySpace into direct comparison with measured giants for the same brand budgets: buyers weighing its 300M views against YouTube's reported 1.8B logged-in monthly users [[a:929212]] can see how thin the self-reported end of the market is.
- In music specifically, the benchmark is unforgiving — Spotify reached 50M paying subscribers [[a:917009]], so MySpace's comparable-sized free audience highlights the gap between raw reach and revenue-generating engagement.
Third-order effects
- If legacy networks keep selling self-reported reach while audiences concentrate on a few heavily measured video platforms — Instagram alone reporting 800M MAUs [[a:922565]] within three years — advertiser pressure for independent, standardized audience measurement will grow.
- Properties at this scale may settle into serving as cheap remnant ad inventory rather than rebuilding genuine product relevance, decoupling headline reach numbers from cultural standing.
The trend: Legacy platforms increasingly lean on self-reported reach metrics to stay relevant as audiences and ad dollars consolidate around a handful of rigorously measured video giants.