Mophie juice pack for iPhone 6/6 Plus now available for pre-order; prices start at $99.95
Mophie Juice Pack battery cases for iPhone 6/6 Plus now available for pre-order — Mobile battery case maker Mophie announced today three new versions of its popular Juice Pack charging case designed specifically …
Context & Ripple Effects
By early 2015 Mophie had already built a franchise on iPhone battery cases — it had even run a recall of earlier external battery packs over overheating concerns — so this pre-order window is the company re-establishing its flagship Juice Pack line against Apple's newest, larger iPhones. The months that follow show how aggressively it leaned into the category: the Space Pack adding up to 128GB of storage and the $130 H2PRO waterproof case both arrived within weeks of these pre-orders shipping.
First-order effects
- iPhone 6 and 6 Plus buyers gain a third-party charging case option at $99.95, priced to undercut nothing but arriving before Apple offers any first-party alternative.
Second-order effects
- Apple answers directly eleven months later with its own $99 Smart Battery Case for iPhone 6/6S — matching Mophie's entry price point and pulling the most lucrative slice of the category in-house.
Third-order effects
- With Apple competing at identical price points, standalone battery-case specialists lose pricing power — a squeeze that helps explain why Zagg paid $100M for Mophie just a year after these pre-orders opened, consolidating the category rather than fighting it.
The trend: Third-party iPhone battery accessories flourished only until Apple entered the category itself, pushing specialists toward acquisition and consolidation.