Evan Williams: Medium's key advertising sales metric is not page views, but time spent on page
Evan Williams: On billionaire-backed journalism, Shanley Kane, and the problem with vanity ad metrics — Many people use the newish blogging site Medium each day, but almost as many of them are confused … Tweets: @ftrain , @megan , @jonathanglick , @joshelman , @pkafka and @digiphile Tweets: Paul Ford / @ftrain : “Brand advertising has never worked on the Internet anyways, because banner ads don't work.” http://fortune.com/... Megan McCarthy / @megan : Medium sold advertising to BMW using time spent on the article, not pageviews, as its sales metric: http://for.tn/1srfJJW Jonathan Glick / @jonathanglick : Compare @ev's take on the purpose of paid content on a platform (http://fortune.com/...) with @nicknotned's (http://nick.kinja.com/...) Josh Elman / @joshelman : Great interview with @ev on @medium and describing the big opportunity he and a great team are going after http://fortune.com/... Peter Kafka / @pkafka : Sharp Q&A on @medium with @ev, via @eringriffith. http://fortune.com/... We'll do one live in Feb at #codemedia http://recode.net/events/ Alex Howard / @digiphile : “...the main thing we measure is time spent on stories. I think it's the best proxy for value."- @ev http://fortune.com/...