Apple's Game Changer, Downloading Now
IAN LYNCH SMITH, a shaggy-haired ball of energy in his late 30s, beams as he ticks off some of the games that Freeverse, his little Brooklyn software company, has landed on the iPhone App Store's cove...
EtherPad is Back Online Until Open Sourced
Many of you were not super thrilled with the transition plan we announced in our last blog post, which I guess is really quite flattering. We have worked with Google and the Google Wave team to make ...
The rise and fall of MySpace
In summer 2005, having spent the best part of four decades building a newspaper, film and television empire, Rupert Murdoch decided that the time had come to get serious about the internet. As found...
Don't Create an IPhone App for the Online Buzz Factor
App Chatter Doesn't Build Brands, Long-term Engagement Does — NEW YORK (AdAge.com) — For all the love that marketers show iPhone apps, these micro-utilities and tools actually generate surprisingly ...
Spot 10 Balloons, Win $40,000
If you look up and see red weather balloons this weekend, take note. You've unwittingly entered into a social experiment. … The Defense Department's Defense Advanced Research Projects Agency, or Darp...
Beware Social Media Snake Oil
Hordes of marketing “experts” are promoting the value of wikis, social networks, and blogs. All the hype may obscure the real potential of these online tools — For business, the rising popularity o...
Study: MySQL use to drop under Oracle ownership
Survey finds that Oracle ownership would blunt demand for Sun's open source database — IDG News Service - Usage of the open-source MySQL database is set to decline if Oracle succeeds in buying the s...
Five Publishers Set to Start Building Digital Storefront for Print
But Many Details Still to Be Worked Out, Including the Technology — NEW YORK (AdAge.com) — Five of print's biggest competitors are about to place a collective wager on their best path forward in dig...
Hit the mark with Video Targeting
Much of our recent work at YouTube has focused on making it easy for advertisers and agencies to run integrated, targeted and measurable campaigns across the internet. This has involved a lot of prod...