Google Moving Into In-Game Advertising; In Talks To Buy AdScape Media
We had been working on this story for more than a week, and now WSJ beats us to it (darn it): Google is about to buy its way into in-game advertising, paidContent.org has learned, and WSJ is also repo...
Enough Already: Getting the Social Media Release All Wrong
After spending a week writing "Social Media Killed the Press Release Star," which painstakingly explains in great detail the need to improve the content and overall relevance of PR and press releases ...
AOL: A warning to niche blogs
The wizardry of contextual advertising and blog publishing platforms will allow internet publications to flourish in a thousand niches. Well, that was the theory. The practice? AOL, under new and u...
Big Media's Crush on Social Networking
I WAS wandering around recently in Second Life, the much-ballyhooed online virtual world, and had a nice chat with one of its "residents." But at the end of the talk he (or perhaps she; you never rea...
Computer to TV ? . Shouldn't it be the Other Way ?
Internet video is going to take over the world. We want unlimited choice. We want user generated content. We want our TV shows streamed to us. Give us the long tail. Please. — Because we want a...
Windows Vista Content Protection - Twenty Questions (and Answers)
A conversation has cropped up since the recent publication of a paper scrutinizing how Windows handles digital rights management, especially for HD video. I've since looped back with Dave Marsh, a Le...
Enough Already: Getting Social Media All Wrong
I attended the Third Thursday event last night, which was held in SF instead of the usual Palo Alto. About 25 people attended, mostly young, impressionable PR and communications folks eager to learn ...
Microsoft Considered IPod Rival, Apple Partnership (Update3)
Jan. 19 (Bloomberg) — Microsoft Corp., the world's largest software maker, as early as 2003 considered a partnership with Apple Inc. or creating its own digital music player to rival Apple's dominant ...
Up close with AirPort Extreme
We take an inside look at Apple's newly updated wireless base station — Although Apple's iPhone and Apple TV unveilings dominated coverage of last week's Macworld Expo, they weren't the only product...
Microsoft Windows Vista Ultimate Limited Numbered Signature Edition (seriously)
You have to be seriously freaking into Vista if you're even thinking about the Microsoft Windows Vista Ultimate Limited Numbered Signature Edition (seriously, we didn't even think Microsoft was capabl...
802.11n spec moves closer to completion
By a unanimous vote, the IEEE's 802.11 working group has sent Draft 2.0 of the 802.11n WiFi spec out to the entire membership of the IEEE for approval. If it is approved by the membership, Draft 2.0 ...
Geni Overwhelmed With Early Popularity
Rumors of the new startup by former PayPal COO David Sacks to be called Geni started a couple of weeks ago. A few days later, on January 16, Geni launched. It allows people to create quick and beaut...
Windows Live Maps imagery update
Windows Live Maps has updated some of its imagery, adding Miami to the list of cities you can explore in 3D, as well as updating to high-res imagery for numerous other locations. — To show the diffe...
Telcos Target Google in 'Neutrality' Fight
The latest round in the battle over net neutrality has started, and as usual the telcos have their game plan sussed out and in widespread, synchronized action. The message? Google is bad, and wants ...
There's a New Train Comin'
Following the successful release of Microsoft Flight Simulator X, the Aces Studio is using the same technology to develop a new version of Microsoft Train Simulator. Unrelated to our previous Train S...
Blip.tv Brings Vlogs to Masses
Major media companies and politicians start paying attention, and money, to video bloggers. — Blip.tv CEO Dina Kaplan wants to make video blogging into a paying profession for video makers. — Her ...
Zune Not So Social When Record Labels Get Involved
from the welcome-to-the-what? dept — Microsoft's Zune, supposedly their iPod killer has had plenty of problems. Beyond ignoring Microsoft's own (ironically named) "Plays for Sure" DRM and making t...
Ins and Outs
There is a new article in the LA-Times this weekend on the tired issue of Amanda leaving Rocketboom. The article was scheduled to run in 2006 which is where I left all of this behind. I said it was ...
Yahoo's Unlikely Amigos
Why the portal and newspapers find they're joined at the hip — Evidently the newspapers are going to try to partner their way out of it. In this case, "it" is whatever disadvantages the medium face...
Link Building Strategies That Work
We've seen that the real secret to SEO Copywriting 2.0 is creating compelling content that naturally attracts links, rather than begging for links to our keyword-stuffed "optimized" web page. In othe...
Google to Digitize More than a Million Books
Today, Google welcomes its latest library partner - the University of Texas at Austin - to the Google Books Library Project.
Courage is Relative
I sat down with my friend Mr. Scoble last week. If you want to know why the train accident to which I alluded in my last entry changed my life, watch here (that section's at around 35:00, the iPhone ...
Open letter to Hugh Forrest
What am I? Chopped Liver? — Imagine how I felt when a) you came to SF to throw a party and didn't invite me - and you know why? Cause b) you dissed me and didn't invite me to dspeak at SXSW this y...