SpaceXSI launches a unified X Subscription bundling Grok, Cursor, and X Premium, with tiers at $8, $30, $100, and $200 per month; the $30 tier includes Grok Bot
EngadgetMariella Moon
Context & Ripple Effects
X had already been using premium access as a route to distribute Grok: Grok was extended beyond the highest X tier in 2024, while Premium+ rose to $40 per month in February 2025. A September document had also outlined the four-tier structure before its rollout.
The bundle turns what had been separate subscriptions into one account relationship across X, Grok and Cursor. That matters for a business with 6.3 million active paid subscribers as of the May filing, while X advertising revenue remained below its 2021 level.
First-order effects
Existing X Premium, Premium+ and Cursor customers can retain their plans or move to the unified offering, linking their accounts as availability reaches them.
The $30 tier adds Grok Bot access, while the $8, $100 and $200 tiers create a single pricing ladder for X benefits and AI usage.
Second-order effects
X can cross-sell AI usage to its paid social subscribers and X benefits to Grok and Cursor customers, replacing separate billing relationships with one upgrade path.
Cursor’s pricing is recast as part of a bundle rather than a standalone developer-tool purchase, making the value of each tier depend on combined usage across the three services.
Third-order effects
If X continues to attach AI products to its paid social base, subscription growth will depend less on raising the price of Premium alone and more on managing which standalone plans the bundle displaces.
The four-tier structure points toward capacity-aware AI pricing: higher-priced plans can segment access to costly AI services while preserving a low-cost entry tier.
The trend: X is evolving its paid offering from social-media verification and perks into a bundled distribution channel for AI products with tiered usage access.
X Premium is now part of The X Subscription. Get your X benefits plus AI usage in Grok and Cursor, starting at $8/month. Already on X Premium or X Premium+? Your comparable plan on The X Subscription costs the same or less. Switch from your subscription settings on X, or keep you…
One plan now covers Cursor, Grok, Grok Bot, and X. This is the biggest change to how Cursor is priced. If you've been with us since the early days, this will feel like a lot, so I'll walk you through it. First, every change is opt-in. If you do nothing, nothing happens. You can k…
Current subscribers can keep their plan or switch to The X Subscription, and link their Grok, Cursor, and X accounts. We're rolling this out gradually, so check your billing settings for availability and limited-time offers. The X Subscription is available at https://x.ai/...
If you'd like to unify, go to https://accounts.x.ai/unify or https://cursor.com/unify For questions about the new plans, go to https://docs.x.ai/... [embedded post]
Creators, X Premium is now part of The X Subscription. Get your creator tools plus Grok and Cursor, starting at $8/month. On X Premium or X Premium+? Switch for the same price or less. It won't affect your Creator Subscriptions or Original Content Rewards enrollment. [embedded po…
Grok is now part of The X Subscription. Get Grok, Cursor, and X Premium benefits in one plan starting at $8/month, with five tiers to choose from. Subscribe today, or if you're already on SuperGrok, head to your account settings to switch to The X Subscription. [embedded post]
There are five plans, from Free to Ultra. Each plan on The X Subscription provides more usage-per-dollar of our own models than the comparable plan it replaces.