Meta expands its AI-powered “Your Algorithm” feature from Instagram to Facebook and Facebook Reels and says it is using LLMs more in its ranking systems
Meta's bringing Instagram's “Your Algorithm” feature to Facebook, and using LLMs more to rank content.
Context & Ripple Effects
Meta had already made recommendation systems more legible through its 2023 system-card disclosures for Facebook and Instagram and tuned Facebook Reels toward fresher, more relevant material in 2025. Its June 2026 AI Mode also made public Facebook posts, Groups and Reels inputs to Meta AI search.
Bringing a conversational algorithm-control layer across Facebook surfaces turns ranking from a largely opaque setting into a user-facing AI interaction, while the greater use of LLMs places the same technology deeper in the systems deciding distribution.
First-order effects
- Facebook and Facebook Reels users gain a direct way to express preference changes to the recommendation system rather than relying only on passive viewing signals.
- Meta’s ranking systems must incorporate language-based preference inputs alongside the behavioral signals it has long used across Feed, Stories and Reels.
Second-order effects
- Creators and publishers face a distribution environment in which relevance is shaped both by engagement and by the topics users explicitly ask to see more or less of.
- Meta can use the control interface to make ranking changes more visible to users, extending the transparency path begun with its recommendation-system disclosures.
Third-order effects
- If users adopt conversational controls, social-feed ranking is likely to shift from one-size-fits-most optimization toward personalized, user-directed distribution policies.
- LLMs are becoming both the interface for modifying feeds and a component of the ranking stack, tightening Meta’s AI distribution advantage across its social products.
The trend: Social platforms are moving from opaque engagement feeds toward LLM-mediated recommendation systems that users can actively steer.