Photo Editor by Aviary updated with creative cloud sync and $200 worth of free effects
Aviary has today announced their biggest update since joining forces with Adobe, bring a much improved Photo Editor by Aviary app to Android and iOS. The photo editing app — which allows users to edit …
Context & Ripple Effects
Aviary had already moved from a free web editor to mobile distribution, including its standalone iOS app and Android app, before Adobe completed its acquisition of the photo-editing platform in September 2014. The update is an early product-level integration of that acquisition.
Adobe had also been extending Creative Cloud onto phones and tablets through new mobile apps and Capture. Aviary adds a consumer-facing photo editor to that cloud-connected mobile workflow, while the free effects offer gives existing Aviary users an immediate reason to update.
First-order effects
- Aviary users on iOS and Android gain Creative Cloud sync and a larger free effects library, linking edits made in the app to Adobe's cloud workflow.
- Adobe turns Aviary from an acquired editing platform into a visible Creative Cloud touchpoint for mobile photo editors.
Second-order effects
- Adobe's own mobile creative-app lineup gains a broader entry point: users drawn in by Aviary's free effects can encounter Creative Cloud as part of their editing process.
- Aviary's standalone mobile positioning becomes more closely tied to Adobe's cloud services, reducing the separation between a lightweight editor and Adobe's wider creative tools.
Third-order effects
- If Adobe continues connecting focused mobile editors to Creative Cloud, creative software distribution shifts toward modular apps that feed a shared cloud workflow rather than a single desktop product.
- The acquisition illustrates how established creative-software vendors can use consumer mobile apps to extend cloud ecosystems into casual creation.
The trend: Creative software is being unbundled into mobile-first editing apps while cloud sync reconnects those tools to a larger Adobe workflow.