Klout for Android Brings Content Creation to Everyone
Yes, it's true: the long-awaited release of Klout for Android is finally here. — Back in February, we revealed #NewKlout, a platform for intelligently recommending content that will strike a chord with your unique audience on social.
Context & Ripple Effects
Klout’s February shift from influence scoring toward content creation reframed the service around recommending material for a user’s social audience and explaining how to improve influence. The Android release extends that strategy beyond the iOS-centric product work represented by Cinch, its personal-graph Q&A app.
The launch makes mobile availability part of Klout’s product transition: the company is no longer presenting a single score as its main output, but a workflow for choosing and creating social content.
First-order effects
- Android users gain access to Klout’s content-creation and recommendation features, bringing the NewKlout experience to another major mobile audience.
- Klout can deliver its influence-improvement guidance at the point where users create and share social content, rather than limiting the product to score-checking.
Second-order effects
- A broader Android presence gives Klout more opportunities to connect its audience recommendations with users’ publishing behavior, reinforcing the product’s value proposition around actionable influence rather than measurement alone.
Third-order effects
- If this product direction holds, social-influence services will compete less on proprietary scores and more on a production-and-distribution workflow that helps users decide what to publish for a particular audience.
The trend: Klout is part of a shift from passive social analytics toward tools that turn audience data into content recommendations and creation workflows.