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Chronicles

The story behind the story

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Google+ rolls out Stories feature that generates interactive albums from photos and videos

Stories: Google's Way of Organizing Your Digital Life  —  Let's face it: No one has the time to organize their thousands of digital photos and videos.  Some of these files get shared in social networks …

Re/code Katherine Boehret

Context & Ripple Effects

Google+ had made Photos one of the pillars of its 2013 redesign alongside Stream and Hangouts, then improved the basics with faster uploads and album-management controls. Stories moves that photo effort beyond filing and transferring images toward assembling them for the user.

The change matters because Google+ is making photo organization a product feature rather than asking people to maintain large libraries manually.

First-order effects

  • Google+ users can turn accumulated photos and videos into interactive albums without doing the underlying organization themselves.
  • Google+ gains an automated photo experience that builds on its existing upload and album tools.

Second-order effects

  • The value of Google+'s earlier album controls shifts from being the main organizing workflow to supplying the material that Stories can curate.
  • Photo products competing for users' attention must increasingly differentiate on how they surface and package media, not only on storage and upload mechanics.

Third-order effects

  • If automated curation becomes the expected photo-library interface, manual folders and albums become supporting infrastructure rather than the primary way people revisit personal media.

The trend: Personal-media services are moving from storing and sorting files toward automatically curating them into consumable experiences.