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Amazon Announces The Kindle HDX 7- And 8.9-Inch Tablets With High-Res Screens, 2GHz Processors

Amazon has upped the Fire tablet ante with two new HDX models in 7- and 8.9-inch sizes with brand-new, high-resolution screens and running an updated Snapdragon 800 quad-core processor at 2GHz.

TechCrunch John Biggs

Context & Ripple Effects

Amazon had already positioned the Fire line against higher-end tablets with its 2012 Kindle Fire HD family. The HDX refresh extends that performance-and-display escalation into both compact and larger screen sizes.

The move also lands after Amazon promoted a new gaming experience for Fire tablets and added AirPlay streaming and IMDb integration to its Instant Video iOS app, tying the device line more closely to Amazon's software and media services.

First-order effects

  • Amazon raises the Fire line's top-end hardware specification with high-resolution displays and 2GHz quad-core processors, giving buyers two HDX screen-size options.

Second-order effects

  • Amazon's games and video services gain a more capable Fire endpoint, increasing the importance of software and media features in differentiating the tablets rather than relying on screen size alone.

Third-order effects

  • If Amazon sustains the cadence from Fire HD to HDX, its tablet strategy points toward iterative hardware upgrades designed to keep its content, video and gaming experiences in front of device buyers.

The trend: Amazon is building the Fire line as a hardware-and-services stack, using stronger tablet specifications to support its media and software offerings.

Related: Amazon · Fire · Amazon Takes on the High-End—Introducing the New Kindle Fire HD Family · Here's what the new gaming experience on Amazon's Kindle Fire tablets will look like

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