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Chronicles

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Eric Schmidt shows off a Nexus S at the Web 2.0 summit, says Gingerbread coming in ‘next few weeks’

We had a feeling Eric Schmidt would be doing something surprising at the Web 2.0 summit, and the man didn't disappoint — he just showed off the Nexus S running on T-Mobile …

Engadget Nilay Patel

Context & Ripple Effects

Reports had already put Gingerbread on a near-term timetable, including an unconfirmed report of an imminent Nexus One update and a May projection for a Q4 release. Schmidt’s on-stage Nexus S demonstration gives that software schedule a visible reference device and ties T-Mobile to the reveal.

First-order effects

  • Google turns the Nexus S into the public hardware showcase for Gingerbread, while putting a weeks-long release window on the Android update.
  • T-Mobile gains immediate association with the demonstrated Nexus S, making its network part of the device’s first public presentation.

Second-order effects

  • Android handset makers and carriers face a clearer near-term software benchmark: Google has shown both the next Android release and a handset running it.
  • The earlier expectation of a rapid Nexus One Gingerbread update is overtaken by Google’s public emphasis on the Nexus S as the release vehicle.

Third-order effects

  • If Google repeats this pairing of a flagship handset with a major Android release, platform updates become a tool for steering attention toward a reference device as well as for distributing new software.
  • The episode points to Android competition being shaped by release timing and carrier visibility, not hardware announcements alone.

The trend: Android is increasingly using major software releases and a visible reference handset together to set the pace for its device ecosystem.