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Chronicles

The story behind the story

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iPhone Duo will usher foldables into the mainstream, just as iPhone did with smartphones; sources: iPhone game controllers will launch under the Beats brand

Also: The company prepares a retail store shake-up.  —  Apple's iPhone Duo will go down as one of the company's historic products …

Bloomberg Mark Gurman

Discussion

  • @markgurman Mark Gurman on x
    Apple is preparing a big retail shake-up, including the return of dedicated Genius Bars, the removal of giant video walls, new sections on the sides of store for product pick-ups as well as Today at Apple sessions. https://www.bloomberg.com/...
  • @markgurman Mark Gurman on x
    I'd bet that Face ID and a telephoto camera are the top two priorities on Apple's list for future iPhone Duo models. Here's how and why.
  • @markgurman Mark Gurman on x
    Power On: Apple's iPhone Duo will one day be remembered just a notch below the 1998 iMac, 2001 iPod and 2010 iPad and eventually turn foldable smartphones into the new normal. https://www.bloomberg.com/...
  • @markgurman Mark Gurman on x
    Apple is working on an iPhone video game controller— and it'll most likely come from the Beats brand rather than its own. https://www.bloomberg.com/...
  • @markgurman Mark Gurman on x
    The iPhone took smartphone marketshare from 6% to the majority of all phone sales in about six years. I predict the iPhone Duo will help make foldables the market-leading phone form-factor in a decade.
  • @elkmovie Michael Love on bluesky
    I'm actually more bullish on the Duo than most because a) controlling the software ecosystem for this stuff really, really matters and b) they seem to be the first company that really thought deeply about the form factor and c) they already have popular tablets and Android does n…
  • @g026r.leftblank.org Andrew on bluesky
    I mean, maybe?  —  It will make them more visible, sure.  And there are a lot of cheaper foldables that will likely benefit.  It could certainly turn out to be another Apple Watch.  —  But we were also told this about the Vision Pro.  And well, that hasn't exactly set the world o…
  • r/iPhoneDuo r on reddit
    Apple's iPhone Duo Will Turn Foldable Phones Into the New Normal
  • r/iphone r on reddit
    Gurman: Apple's iPhone Duo will one day be remembered just a notch below the 1998 iMac, 2001 iPod and 2010 iPad and eventually turn foldable smartphones into the new normal.
  • r/apple r on reddit
    Gurman: Apple's iPhone Duo will one day be remembered just a notch below the 1998 iMac, 2001 iPod and 2010 iPad and eventually turn foldable smartphones into the new normal.