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Sources: in an internal Slack message Matt Mullenweg claims he is back in control of Automattic; on X, he says this may have been fifth coup attempt against him

Matt Mullenweg has posted a message to Automattic's Slack, claiming he is back in control as CEO of the WordPress.com parent company …

TechCrunch Sarah Perez

Context & Ripple Effects

Mullenweg said on September 9 and 10 that he had been placed on paid leave after CFO Mark Davies was voted interim CEO; his new assertion directly contests that interim arrangement. The competing accounts put Automattic’s chain of authority in question rather than resolving the board dispute.

The leadership rupture follows earlier tension over the boundaries of Mullenweg’s control: in 2024 he said WordPress.org belonged to him personally, and in 2025 several WordPress.org members involved in a fork effort had their accounts deactivated. That history makes governance at Automattic consequential beyond its corporate leadership.

First-order effects

  • Automattic employees, directors and interim CEO Mark Davies face conflicting claims over who can direct operations after Mullenweg’s assertion that he has retaken the CEO role.
  • The public dispute forces Automattic’s customers and partners to determine which leadership instructions and commitments carry authority.

Second-order effects

  • The conflict raises the governance risk attached to Automattic’s products and services, making continuity assurances more important in dealings with WordPress.com users and commercial partners.
  • WordPress contributors and organizations weighing independence from Mullenweg’s control gain a fresh example of why the company, WordPress.org and the broader open-source project need clearly distinguishable governance.

Third-order effects

  • If recurring leadership challenges are settled through founder-led interventions rather than transparent board process, founder control becomes a material operating risk for companies built around open-source infrastructure.
  • The episode reinforces pressure to separate the governance of a commercial steward from the communities and projects whose legitimacy extends beyond that company.

The trend: Founder-controlled open-source stewards are facing greater pressure to make corporate authority and project governance legible as their commercial and community roles overlap.

Discussion

  • @deliprao @deliprao on x
    Matt is one of my favorite founders. Very inspirational.
  • @photomatt Matt Mullenweg on x
    I really need some great sysadmin and security researchers to hire really quick, no one from @automattic! I'm on the board there and fully support Mark Davies in his interim CEO role. But I think it's probably good if I move some of my stuff currently hosted there, elsewhere.
  • @photomatt Matt Mullenweg on x
    I think this was my fifth.
  • @photomatt Matt Mullenweg on x
    Founder advice: If you don't have a coup attempt every few years, you're not hiring strong enough leaders.
  • @mikemcalister Mike McAlister on x
    What in the world is going on inside Automattic? https://techcrunch.com/...
  • @daniloc.xyz @daniloc.xyz on bluesky
    Mullenweg has wrested control BACK, he claims  —  so, a very cool company with effective governance and controls, along with a sober minded leader.  a compelling firm to partner and transact with  —  techcrunch.com/2026/09/11/m...
  • r/Wordpress r on reddit
    Matt Mullenweg claims he has regained control of Automattic after his ouster two days ago.
  • @luke_metro @luke_metro on x
    I still don't understand why the Wordpress guy has survived more coups than Castro
  • @marty.day Marty Day on bluesky
    well if he didn't learn from the four other coups...  [embedded post]
  • r/WPDrama r on reddit
    Matt Mullenweg tells (trolls?)  Automattic staff, saying he's back in control after CEO ouster
  • @4thhubbard Mary Hubbard on x
    I'm relieved and pleased to see Matt Mullenweg return as CEO of Automattic, the largest financial contributor to the WordPress project. Having WordPress's Co-founder and Project Lead at the helm gives me confidence that their support will remain strong. Matt has my support.
  • @wordpress @wordpress on x
    A message from our Executive Director @4thhubbard
  • Mike Cottam Mike Cottam on linkedin
    Ooh, it's all happening over at WordPress - it's like an episode of the Vicar of Dibley!  —  Matt Mullenweg, who is the founder and CEO of Automattic …
  • @saridder Steve R. on bluesky
    sounds like a basket case of a company
  • @josephcox Joseph Cox on bluesky
    Less than 48 hours after announcing he was forcibly placed on a leave of absence, Automattic's Matt Mullenweg claimed that he's back “in control” of the company.  Mullenweg's Slack profile picture currently shows him wearing a pirate hat and eyepatch. www.404media.co/automattic-m…