Meta's personal AI agent Muse is powered by Muse Spark 1.3 and is free for up to 100M tokens per week; users can get more compute via $20 and $100 monthly tiers

Meta Platforms Inc. unveiled a new artificial intelligence agent designed to carry out tasks on a user's behalf …

Bloomberg 2026-09-09 Riley Griffin

Context & Ripple Effects

Muse extends Meta’s Muse Spark work from Meta AI queries and shopping mode into a personal agent product. Meta had already put the model family into a developer-facing workflow with the Muse Code beta, making the consumer agent a broader deployment of the same stack.

The accompanying launch coverage says Muse runs in a dedicated Meta cloud VM and is initially available in the US. The new pricing makes access to that agent infrastructure a metered consumer service rather than only a feature inside Meta AI.

First-order effects

Muse users receive a weekly free-compute allowance, while heavier use is routed to $20 and $100 monthly tiers.
Meta gains a direct subscription path for Muse Spark 1.3 inference, alongside its use in Meta AI, shopping, and coding.

Second-order effects

The paid tiers make Meta’s ability to price and provision cloud-backed agent tasks part of the product experience, rather than treating model access as a uniform free feature.
Using the Muse Spark family across shopping, coding, and personal-agent workloads concentrates demand on Meta’s own model stack and gives the company a common basis for measuring which workloads justify paid compute.

Third-order effects

If users accept weekly token allowances as the access model for personal agents, consumer AI subscriptions may increasingly be defined by task capacity and inference budgets rather than a single all-you-can-use plan.
The pattern points toward agentic products being distributed as cloud services with a free acquisition tier and paid capacity upgrades, putting sustained pressure on providers’ agent inference pricing and infrastructure economics.

The trend: Personal AI agents are moving from standalone demonstrations toward cloud-hosted services whose business model pairs broad free access with metered compute tiers.

Discussion

Rohan Khanna Rohan Khanna on linkedin
Thrilled to share what we've been working on for the past few months! Checkout Muse 🚀 (https://muse.ai/join). …
Aditya Tomar Aditya Tomar on linkedin
Meta just shipped Muse, a personal AI agent that asks for access to your email, calendar, payments, and health data. — Not just read access. …
Derek Drawhorn Derek Drawhorn on linkedin
We have been piloting this new product within the company for a while now. Today, Muse has been released for public use. …
Radhika Gemawat Radhika Gemawat on linkedin
So cool to see Muse launch today! Humbled to have contributed alongside the team, where I mainly focussed on shaping the monetization experience …
@finkd Mark Zuckerberg on x
Muse is built to help deliver personal superintelligence to everyone over time, so we're making it free to use for up to 100M tokens per week. There are subscription plans for those use who use even more compute.
@muse @muse on x
Introducing Muse, your personal AI agent from Meta that gets things done across every part of life. Download the Muse app and get started: https://muse.ai/
@finkd Mark Zuckerberg on x
Introducing Muse, the personal agent that understands your goals and works 24/7 to get things done for you.
@alexandr_wang Alexandr Wang on x
1/ today we're rolling out Muse, our new personal ai assistant. Muse is always-on, wicked fast, can use a browser, connect to your apps, and is designed to be secure. try it now: https://muse.ai/.
@ivanhzhao Ivan Zhao on x
I've been testing Muse lately. A very capable, utility-minded personal agent in your pocket. Strong browser use. The spin on feed is interesting (still getting used to it.) A great entrance to the agent space!
@yanyanista Yanyan L on x
meta just launched @Muse . tbh most of what it does isn't new. codex, claude and openclaw can already connect to apps, run workflows and get things done in the background. the interesting part isn't the capability. it's the ux and distribution. as a freelancer/founder, i'm either…
@thatguybg Brett Goldstein on x
Muse by Meta may be the best new product of the year - character design is brilliant. cute = trustworthy. customization is easy too. - clean, simple, beautiful. love the MD file visual design - REALLY FAST...amazing design choices everywhere... great choice in initial use cases a…
@rmsherman Rob Sherman on x
Muse runs on its own computer in the cloud and holds credentials in secure storage so it doesn't need to handle your password. Anything leaving the machine clears Sentinel, a separate permission authority it can't override, and approvals reach you in the app rather than in your c…
@rmsherman Rob Sherman on x
Today we're launching @museband, a personal agent that does real work on your behalf and that turns you from a user of software to an author of it. Tell it what you want in plain language and it handles the research, the planning and the execution across apps, files and the inter…
@mgsiegler M.G. Siegler on x
I'm still unsure if truly consumer-focused personal assistant AI apps are going to take off in a real, meaningful way once the novelty wears off, but Meta Muse is definitely the one to beat at the moment. And good timing with Siri AI about to be unleashed on billions of devices..…
@omooretweets Olivia Moore on x
I was more reluctant to press the “Connect email” button on Muse than on 10+ startup agent products I've tried IMO, Meta's distribution advantage cuts both ways here Do I really want to give an agent my personal data and then set it loose on networks where all my friends are?
@scottbelsky Scott Belsky on x
smart to emphasize features that build trust. users will require more trust and utility commensurate to the data access they grant for agentic capabilities
@pitdesi Sheel Mohnot on x
Muse has been good, surprised that this happened I asked it where to go for dinner, it recommended Bar Agricole, and then tried to book it for 7 mins, but couldn't get through. The only problem is that Bar Agricole has been closed for 2 years!
@giffmana Lucas Beyer on x
lol this X bug that replaces @ muse with @ museband not only in messages after sending, but also in “reply indicator”! Here, they replied to @ muse not @museband. @x @support
@metanewsroom @metanewsroom on x
Meet Muse, your personal AI agent. Muse doesn't just answer questions, it actually does the work across the apps you already use. It helps you stay on top of things, takes tasks off your plate, and turns long-term goals into action plans. https://about.fb.com/...
@davidpawlan David Pawlan on x
Muse is insane, it beats Instinct 4-1 They're quite similar in performance but Muse gets the edge on its speed Instinct wins on travel https://assistantbenchmark.com/ ...
@signulll @signulll on x
meta already built the best ad targeting system on earth by inferring who you are without requiring explicit intent. muse could give it the missing layer which is explicit context...if this works meta's behavioral graph becomes a personal context graph. that's a pretty insane e…
@zachperret Zachary Perret on x
Excited to partner with @Meta Muse ship AI-enabled financial analysis! Muse can help you dive into your finances, find ways to save, scenario plan, and lots more.
@camilobacosta Camilo Acosta on x
For those who are eager to try Instinct but don't have access yet, Muse is a great alternative that works faster and has significantly more stringent privacy and security guardrails. Muse has made huge improvements since I started using it almost 3 months ago, and today it is ava…
@alexandr_wang Alexandr Wang on x
we're proud to be partnering with @1Password so Muse will be able to work with the logins you already have. more details on how we built all of this here: https://security.muse.ai/
@alexrkonrad Alex Konrad on x
Meta has won Tech Twitter today with its AI assistant, Muse. It was smart to give early access to tastemakers like @ivanhzhao and @patrickc. Well executed, relatively leak-free launch for @alexandr_wang. With Instinct and so many others chasing this category, expect it to continu…
@altryne Alex Volkov on x
Oh wow, really. I was skeptical but I gave @muse and Instinct the same task, to research tickets for a rosh-ha-shana dinner. @muse is already tightly integrated with link (native integration not just a skill) and it booked me tickets, while Instinct is still searching for the RSV…
@kenwattana Ken Wattana on x
My way too early takes on Meta Muse, their foray into the personal AI agent arena First impressions: its very fast and snappy...If they can execute, this can be a very valuable product for Meta and potentially the big consumer AI breakthrough they've been looking for...Pressure m…
@beffjezos @beffjezos on x
It's Claude vs GPT for frontier ASI and Grok Bot vs Muse for personal assistant AI interesting speciation of strategies
@blakeir Blake Robbins on x
Muse is very slick. The computer use UX is clever. We all just have full access to super computers via messaging apps now.
@jerrycap @jerrycap on x
Gotta admit Zuck not getting the historical credit for launching this app first will forever keep him as a copy cat 😂
@gergelyorosz Gergely Orosz on x
Congratulations to @finkd for shipping production code after ~13 years Confirmed with folks inside of Meta that he got hands on with Muse. This was when it started, in April. Founders are really back to coding with AI!!
@marshal Marshall Haas on x
Meta gave me early access to Muse, their new personal AI agent. I did some wild things with it in my business and personal life. Genuinely super impressed with it. It just works. For example: it paid my bills, bought flowers, and booked date nights. This is what OpenClaw should h…
@neil_chilson Neil Chilson on x
I've been testing Muse for a while and it is agentic AI for normies — and I mean that in the very best way. It is incredibly intuitive to set an agent up with a goal and monitor and interact with it as it pursues that goal. The UI design is simply better than Anthropic or OpenAI'…
@mikepat711 Mike P on x
Checking out Muse. Huge advantage over Grok Bot out of the gate: ability to connect Apple apps. The chat is lightning fast so far and feels very polished. I am not a fan of meta at all, but I can't deny that my first impression is that this is sick.
@rexsalisbury Rex Salisbury on x
Never trust Meta with your data. Only trust <12 month old venture funded startups.
@levie Aaron Levie on x
Personal assistant agents are going to be a very exciting AI category. It's the first time you can have high token volume agentic use-cases that make sense for consumers. Lots of different approaches emerging right now, and it's going to be hyper competitive...But this certainl…
@icesolst @icesolst on x
“Privacy first
@devahaz Deva Hazarika on x
I don't play favorites, just call balls and strikes here. So I must share that Zuck's AI assistant so far has way outperformed both Instinct and ChatGPT Work on a set of 5 quite varied tasks.
@michaellee04 Michael on x
First impressions: free and fast! Like really really fast, like 5-10x faster than Grok Bot/Instinct. They've decided to do a single chat, with temporary “side chats.
@charlieholtz Charlie Holtz on x
Having a ton of fun with this so far. Immediate reactions: The browser use on Muse is insanely fast. I haven't seen browser use this good yet - Model has gotten a lot better over past week or so. Much less verbose. Feels natural bc it separates it's messages into multiply res…
@kenwattana Ken Wattana on x
Muse is so snappy compared to Instinct, the benefits of owning all your compute and infrastructure at massive scale (and being able to subsidize) are clear
@rauchg Guillermo Rauch on x
Chat has won. It's all chat + computer from this point on
@rihardjarc Rihard Jarc on x
I have followed $META in depth for years, so I say this with all the seriousness that comes with it, but this is $META 's most important product/platform since WA and IG. This finally transitions the $META social media ecosystem to a social commerce ecosystem with a vastly bigger…
@harjtaggar Harj Taggar on x
Ive been using this for a couple weeks and its the rare instance of a new product from a bigco that's obviously built by people who actually care. The browser/credentials/payments details are all really well done and the speed + accuracy of the intelligence is 👌
@taylorotwell Taylor Otwell on x
When it comes to *mass adoption*, personal AI assistants (Instinct / Muse, etc.) are solutions looking for a problem imo. The vast majority of people in the world do not have a life sufficiently complex to warrant agentic orchestration.
@loktar00 @loktar00 on x
Might have found a killer use for Meta Muse I use the HECK out of Marketplace (I know my GPU brethren also must). Sure Hermes can also do this, but if Muse is doing it it's got integrated access and no risk of being banned.
@katiemiller Katie Miller on x
Mark Zuckerberg who owns threads posting his AI announcements on 𝕏
@punished_daniel Daniel Yang on x
Posting this today must feel like a level of humiliation most people can scarcely comprehend
@spencerbarnett Spencer Barnett on x
Muse has hatched! 🐣 And it is truly remarkable. Browser use has been the biggest unlock for me. I no longer need to set up connectors for every app I use. Muse just goes to the website and takes the expected action on my behalf.
@giffmana Lucas Beyer on x
I think this is a potentially very cool form factor. Kinda a mashup of Pulse (rip), Artifacts, CUA, and one giant chat-thread, but all as one coherent thing. This vid is the best explainer imo. Sadly, it's US only release for now, so we in EU will have to wait some more.
@adamlags @adamlags on x
@finkd Zuck is talking about privacy and security💀😂
@mikeisaac Rat King on x
i just want to note something personally important to me, noticed by @elitanjourno: MZ did a few versions of this tweet before but i think copypasted from Threads, where the personal agent has the @ muse handle on this platform it ended up tagging the prog rock band @museband
@plumberbutt97 @plumberbutt97 on x
I have so many thoughts. If you have used Instinct, this completely blows it away. I was floored within an hour of using this app. It's so, so good. I do not use other apps anymore (not even just personal assistants). I have used Muse almost EXCLUSIVELY for weeks.
@jasontoff Jason Toff on x
I've been using @muse for the last few months and can honestly say it's the best AI agent I've tried. When I moved to California this summer, I unplugged my Mac Mini and Mac Studio—both running claws locally—and switched entirely to Muse. They're still unplugged. My favorite t…
@suchenzang Susan Zhang on x
yay! muse will be good and aligned, no chance of escaping isolated VMs here 🥹
@rihardjarc Rihard Jarc on x
$META lauches Muse their personal AI agent. $META will go hard at this. This is their holy grail and they have the distribution and data to take the lead here. The first step is already very strong as each person will have their own VM. Not many companies have the infra capac…
@beffjezos @beffjezos on x
Got to try this product early, it's very solid and quite feature-rich. As model intelligence is no longer the bottleneck for utility, context on your life is, and personal agents running on secure compute is the way. Congrats to @alexandr_wang & team on shipping Muse! [video]
@finkd Mark Zuckerberg on x
You can get the app and make your Muse today. https://muse.ai/
@boztank Boz on x
Under the hood, Muse has a virtual machine for each person with a dedicated browser you can take over if you want. Your auth tokens are stored securely separated from other Meta services. You can learn how we're building this at https://security.muse.ai/
@boztank Boz on x
This is a tool for everyone. You don't need to be an expert or even think about “AI.
@boztank Boz on x
Very excited about the launch of @Muse today. I've been using it internally for months and I am hard pressed to think of any product that I've come to rely on more in such a short period of time. I have it linked to my email, calendar, and credit cards. I use it to help me plan t…
@altryne Alex Volkov on x
Meta just cloned OpenClaw, Hermes and Grok @bot Launching Muse, a personal ai assistant . Given meta track record with cloning, this may go far!
@aiatmeta @aiatmeta on x
Introducing Muse, a personal agent that gets things done for you, powered by Muse Spark 1.3. Get an inside look at how we built Muse and what it can do for you: https://introducing.muse.ai/
Raveesh Bhatnagar Raveesh Bhatnagar on linkedin
My AI agent Vick-E booked my holiday. And sorted my payments. And picked the restaurant. While keeping me in the loop. …
Jessica Sherrets Jessica Sherrets on linkedin
When people ask me how I do it all as a working mom of three boys, I give them the honest answer: I don't. I have a lot of help. — An active husband. …
Srikanth Chinmay Srikanth Chinmay on linkedin
The journey that started with Dreamer continues with Muse, all of the best ideas of what a personal agent should be - yours and working for you at all times, in ways you can depend on. …
Sebastian San Juan Sebastian San Juan on linkedin
Exciting to announce that OpenTable is again first and only table management solution powering innovative AI-first experiences - in this case the very cool Meta Muse Agent solution for diners! …
Reece Jones Reece Jones on linkedin
Happy to share that OpenTable is a launch partner in Meta's new AI agent, Muse. Zach Joiner and I have been trying to plan dinner for weeks now, this will hopefully solve our problem. …
David Singleton David Singleton on linkedin
Muse is out today. — An agent like this is a different kind of system to design. It reads your mail, spends your money, runs your code. …
r/technology r on reddit
Meta launches AI agent that can access other apps to send emails, make payments
r/singularity r on reddit
Introducing Muse: a personal agent that gets things done for you, powered by Muse Spark 1.3
@alexandr_wang Alexandr Wang on x
1/ we've built a lot of connectors to make it easier to integrate Muse into your life. Muse runs in a secure VM and we don't use your data for ads or anything other than to make Muse great for you. you can connect Muse to Gmail, Google calendar, Outlook, Plaid, Opentable, Google …
@alexandr_wang Alexandr Wang on x
3/ Muse operates with the principle of least privilege, so you can decide what it connects to and what it doesn't. and you can decide whether it can just read your data, or read and write it. you can also disconnect any connector anytime.
@alexandr_wang Alexandr Wang on x
2/ there are unique connectors that are only available to Muse like Instagram (incl dm's), Threads, Facebook (incl marketplace), and Messenger.
@rohanpaul_ai Rohan Paul on x
Mark Zuckerberg just revealed that Meta is already training post-Watermelon models. for context, Watermelon is the unreleased successor to Avocado/Spark, and will be the biggest model Meta has built so far. It's reportedly being trained with roughly 10X more compute.
@alexeheath Alex Heath on x
I asked Zuck why he's posting on X again...
@alexeheath Alex Heath on x
Mark Zuckerberg (@finkd) on Muse, Meta's personal AI agent I recently sat down with Zuckerberg for episode two of the Sources podcast. We go deep on Muse, Meta's new (and, in my experience over the last few days, very capable) agent that comes with its own virtual machine and can…

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