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Google Launches Managed Virtual Machines, Gives Developers A Middle Ground Between Compute And App Engine

Google is launching Managed Virtual Machines today, a new service on its Cloud Platform that gives developers the best new option for hosting their applications in the cloud.

TechCrunch Frederic Lardinois

Context & Ripple Effects

Google had already established its infrastructure foothold with Compute Engine’s 2012 debut. Managed Virtual Machines adds a managed hosting layer between raw virtual machines and App Engine, giving developers a path that retains more application control.

The launch follows Google’s March 25 cloud-wide price cuts and sustained-use discounts, making the service packaging part of a broader effort to compete on both operating model and cost rather than infrastructure alone.

First-order effects

  • Developers using Google Cloud gain a managed application-hosting option that sits between Compute Engine’s lower-level control and App Engine’s more opinionated environment.
  • Google can address workloads that do not fit cleanly into either of its existing compute models without forcing customers to choose entirely between them.

Second-order effects

  • Google’s price reductions and sustained-use discounts become more meaningful when paired with a managed runtime, because buyers can weigh operational overhead alongside infrastructure pricing.
  • The overlap between Compute Engine, App Engine, and Managed Virtual Machines puts pressure on Google to make the boundaries and trade-offs among its cloud products legible to developers.

Third-order effects

  • If Google continues to fill the space between raw infrastructure and fully managed platforms, cloud competition will increasingly turn on graduated levels of operational responsibility, not virtual-machine access alone.

The trend: Cloud platforms are building bridge-compute offerings that combine infrastructure control with managed operations for applications that fall between IaaS and PaaS.