Verizon's More Everything plan takes on T-Mobile with increased data, unlimited international messaging from the US
Yesterday Verizon hinted that something “More” was coming, and that's just what the carrier detailed this morning. Its new More Everything plans will replace current Share …
Context & Ripple Effects
Verizon’s 2012 Share Everything rollout made pooled data the core of plans serving up to 10 devices, followed by a 20GB shared-data tier later that year. More Everything is a revision of that shared-plan structure rather than a return to separate voice and data packages.
The offering was previewed a day earlier as combining larger data allowances with lower prices for Edge subscribers. Adding unlimited international messaging makes the plan contest less about domestic talk and text, which were already bundled, and more about data and included services.
First-order effects
- Verizon replaces Share Everything with More Everything, giving subscribers larger shared-data allowances and unlimited international messaging from the US.
- Verizon Edge subscribers are positioned for lower plan pricing alongside the new data tiers, tying the plan refresh to its device-upgrade program.
Second-order effects
- T-Mobile faces a more direct response from Verizon in the value features it can use to win switchers: data allowances, messaging benefits and monthly plan pricing.
- Verizon’s existing shared-plan customers must evaluate whether the added allowances and messaging benefit justify moving from the plan structure introduced in 2012.
Third-order effects
- If carriers keep revising pooled-data plans with broader included services, wireless-plan competition will increasingly turn on the size and flexibility of the shared allowance rather than voice or domestic texting.
- Linking plan value to Edge pricing suggests that service-plan design and handset-upgrade terms may become more tightly bundled in carrier competition.
The trend: US wireless carriers are refreshing shared-data plans with larger allowances and bundled extras to make monthly service value a sharper competitive lever.