Nexus 7 (2013) now available in UK, Germany, France, Spain, and Japan
While those of us in the US and Canada enjoyed a brief moment of exclusivity, Google's latest 7-inch tab — the all new Nexus 2013 — is finally making its way overseas. Starting today, those of you in the UK, Germany …
Context & Ripple Effects
Google had already used a Europe-wide availability push for earlier Nexus hardware in 2012, including the Nexus 7, Nexus 4 and Nexus 10 rollout. An August 9 report had also fixed August 28 as the UK date for the new model, making this a coordinated expansion from the initial North American window rather than an isolated market launch.
First-order effects
- Buyers in the UK, Germany, France, Spain and Japan gain access to Google’s new 7-inch Nexus tablet, while Google expands the addressable market beyond the US and Canada.
Second-order effects
- The synchronized availability raises the competitive pressure on tablet vendors in those markets to match Google’s launch timing and retail presence, rather than compete only after a US-first delay.
Third-order effects
- The rollout reinforces a Nexus distribution pattern in which Google uses a limited initial release followed by broader international availability, concentrating launch attention across multiple national markets.
The trend: Google’s Nexus strategy is evolving toward more coordinated international hardware launches after an initial market window.