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Microsoft resumes publishing Windows Phone apps, all is right with the world

Everybody, you can stop panicking.  Microsoft has solved the digital signing problem that prevented app installations on older Windows Phones, as promised, and the flow of new apps is back to a steady stream.

Engadget Jon Fingas

Context & Ripple Effects

Windows Phone had opened Marketplace to Mango submissions after reaching 30,000 available apps in 2011, and later coverage characterized the store’s catalog as heavily driven by free content. The signing failure therefore interrupted a distribution channel Microsoft was still trying to fill.

Fixing the issue restores publishing and installation on affected older handsets, making marketplace reliability—not only app count—a practical part of Microsoft’s developer proposition.

First-order effects

  • Microsoft can again accept and distribute Windows Phone apps, while owners of affected older phones can install newly published software.
  • Developers regain access to the Windows Phone Marketplace rather than holding releases during the signing outage.

Second-order effects

  • A resumed publishing flow helps Microsoft avoid a visible gap in Marketplace supply at a time when app availability is central to the platform’s appeal.
  • Developers evaluating Windows Phone must weigh the restored channel against the operational risk exposed when a signing fault blocked both publishing and installs.

Third-order effects

  • The outage highlights how mobile-platform competition depends on dependable signing and store infrastructure as much as developer-submission policies.
  • If similar failures recur, Windows Phone’s ecosystem challenge shifts from attracting submissions to sustaining developer confidence that releases will reach installed devices.

The trend: Mobile platforms are competing on the reliability of the app-distribution stack that connects developers, stores, and existing devices.