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Nokia announces 808 PureView: Belle OS, 4-inch display, 41-megapixel camera(!) — we go hands-on (video)

we go hands-on (video) —  Remember that Nokia PureView tease from a few days ago?  Well, suddenly it all makes sense.  We are indeed looking at an imaging flagship phone and a true successor to the N8.

Engadget Sharif Sakr

Context & Ripple Effects

Nokia is introducing the 808 PureView as an imaging-led flagship while it has warned of declining smartphone sales, reported weak fourth-quarter results, and begun selling Lumia handsets running Microsoft's software. The company's accompanying first 808 camera samples make the camera claim central to the launch rather than a secondary specification.

The handset gives Nokia a high-end product differentiated by camera hardware and imaging output even as its broader smartphone strategy is split between Belle and Lumia.

First-order effects

  • Nokia gains an imaging flagship that gives buyers seeking phone-camera performance a distinct reason to consider a Belle device.
  • The 808's 41-megapixel camera claim makes its imaging performance the immediate test of whether Nokia can translate hardware differentiation into premium-phone demand.

Second-order effects

  • Nokia's Lumia effort must compete for the company's high-end smartphone attention alongside a Belle flagship built around a different operating system.
  • Camera capability becomes a more visible comparison point for handset rivals competing for buyers who might otherwise choose phones primarily on operating system and app ecosystem.

Third-order effects

  • If imaging-led flagships attract demand, smartphone vendors will have greater incentive to use specialized camera hardware as a durable differentiator rather than treating cameras as a standard checklist feature.

The trend: The 808 PureView is a data point in the shift toward cameras becoming a primary basis for smartphone product differentiation.

Related: Nokia · PureView · Nokia 808 PureView first sample shots

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