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Samsung reduces its LTE chip cost by half

For every new iteration of mobile phones, it's easy to assume that products are getting pricier because the insides are getting just as expensive.  —  A sample picture of the Samsung Galaxy Nexus' baseband chip.

CNET Lynn La

Context & Ripple Effects

Samsung’s LTE component effort follows its 2008 decision to build 4G chips rather than rely on Qualcomm. Cutting the component’s cost strengthens the economic case for carrying that work in-house across Samsung handsets, including the Galaxy Nexus.

First-order effects

  • Samsung lowers the LTE-related bill of materials for phones using its chip, giving its handset business more room to protect margins or reduce device prices.
  • The move reinforces Samsung’s position as both a phone maker and a supplier of a critical wireless component.

Second-order effects

  • Qualcomm faces a more credible in-house alternative at Samsung, whose earlier 4G-chip strategy was explicitly framed as a move away from dependence on the specialist supplier.
  • Samsung’s device teams gain greater flexibility in LTE phone pricing because a major connectivity component costs less.

Third-order effects

  • If Samsung can repeat such cost reductions, handset competition will increasingly reward vendors that control both component design and finished-device economics rather than those buying every key chip externally.

The trend: LTE-era smartphones are making vertical semiconductor integration a competitive lever for handset makers seeking lower component costs and more pricing control.