Keynote and session videos from Google I/O now live
With Google I/O 2011 just two days behind us, we wanted to thank the nearly 1 million developers who joined us at Moscone Center, attended I/O Extended events and watched online via I/O Live from 161 countries around the world.
Context & Ripple Effects
Google had already used its developer events as a distribution channel, from posting Developer Day videos in 2007 to opening registration for Google I/O 2010. Publishing the 2011 keynote and session archive extends the conference beyond Moscone Center and live viewing.
The reported audience spans in-person attendees, I/O Extended events and online viewers across 161 countries, making recorded sessions a practical way for developers who did not attend to access the same technical material.
First-order effects
- Google gives developers who missed I/O 2011 on-demand access to its keynote and session material, rather than limiting the information to conference attendees and live viewers.
Second-order effects
- I/O Extended organizers and developers can reuse the archive for follow-up learning and local discussion, reducing the advantage held by those able to attend Moscone Center in person.
Third-order effects
- If Google continues pairing developer conferences with public video archives, the event becomes a year-round developer-relations channel whose reach is less constrained by venue capacity or travel.
The trend: Developer conferences are evolving from attendance-bound events into globally distributed content channels built around live and on-demand video.